I want to write your case studies (Introducing: Casey)

Okay, let’s see how this goes…

Testimonials only scratch the surface, blog posts are fleeting. Enterprise software buyers want to see that you have helped similar customers achieve the results they seek. But vendors struggle to gather and tell customer stories in a compelling, non-salesy way.

That’s why I am now validating Casey (http://www.caseygo.com), a case study writing service for software marketing.

I have spent time researching the marketing problem, developing solution positioning, landing page copy and the page itself.

And, yes, I’m sure there are missing pieces yet to be plugged. From here, I think it’s about: “Assuming this communicates it well enough, is there a market for this? And can I begin conversations leading to sales?”

Please let me know any thoughts - the proposition, the page, next steps, channels for gaining cut-through.

Be nice.