I will critique your home page for you
I love writing. I love tech. And I love armchair quarterbacking.
So when I pureed this trifecta of useless talents together, I came up with Artisana where I critique your website home page for you.
Just post a link to your website in the comments below. I'll get back asap.
Link = https://medium.com/artisana
Edit1 - It’s early morning here where I am. Will reply to each one of you over the course of the day.
Edit2 - I think I've reverted to everyone. Some of the feedback might seem unkind. Some may seem unintuitive. Just bear in mind that this is my personal opinion. You do you, dude. /Thread.
Edit3 - to the last minute stragglers who wanted me to look at your site, if you could drop off your email on my site, I'll send you a personal note the next time I do this again which should be soon. Site = https://ramachandr.in/about/
Would like to hear your feedback -> https://remoteleaf.com
Love it. Your copy answers everything from my - your site visitor's - perspective. No other feedback on the copy writing front.
Thank you so much!
Hey, is RemoteLeaf located in India? I would like to interview you for another publication of mine - https://medium.com/tales-of-tier-2-cities/indian-startup-interviews/home
It focuses on Indian startups.
(Sorry, I obviously don't mean to come across as making assumptions but I can recognize that your name is Indian-ish.)
Yes, it's located in India! Let's discuss over email bharathi3p@gmail.com
Mailed.
Why are comments being downvoted and reported here?
I made one for VisualBonus as well thought I think you deleted your comment.
https://medium.com/artisana/visualbonus-bb58c6802654. Let me know if you want me to remove my feedback from Artisana.
Ooo! Thank you, will take this into consideration. The subheading was my mission statement.
Thank you Sai!
I wondered that too. @csallen, what's going on man?
@philipimperato @meansnow I'll investigate. In threads like these and AMAs, some people feel the need to downvote other people's comments so that their's will stand out and get a response. I'd like to eventually build something to automatically stop people from doing that and explain why it's sociopathic, but for the time being I just manually send them emails.
Just came across this thread via your Twitter, and found this message.
Man, if you need help or you're up for a group brainstorm, don't hesitate to send me a message. This is definitely a cause for which I'm willing to put some time in.
Thanks for doing this - curious to hear your thoughts! https://www.recapped.io
Hey, I have closed this thread already so I won't be reviewing your site for now. But, if you were to drop off your email address on my mailing list, I'll personally inform you the next I do such an exercise. Don't worry. I won't spam you.
https://ramachandr.in/about/
Thanks for understanding! This was fun. I plan to do more soon.
Would like to hear your feedback -> https://qrc.to/genie
Hey, I have closed this thread already so I won't be reviewing your site for now. But, if you were to drop off your email address on my mailing list, I'll personally inform you the next I do such an exercise.
https://ramachandr.in/about/
Thanks for understanding! This was fun. I plan to do more.
Hey, I would love it if you could critique my site - https://tradingdive.com
Thanks!
I’ll take a look at it tomorrow (locally). I’m an early to bed early to rise kinda guy. Cool?
No problem at all, I really appreciate it :)
Hey Gareth,
I know I said I would but looks like I probably won't be able to review your site for now. If you were to drop off your email address on my mailing list, I'll personally inform you the next I do such an exercise. Don't worry, I'm not collecting these emails to spam you to buy stupid stuff.
https://ramachandr.in/about/
Thanks for understanding! This was fun. I plan to do more soon.
https://reinosdetaifas.com/
Like it. You've kept it simple with "Extra Virgin Olive Oil – Single Variety – Green Gold".
I also checked out another random EVOO website - https://www.oleoestepa.com - to see how they deliver information about their EVOO. While I don't know Spanish, it looks like the format you have chosen is similar to theirs.
Depending on your target market, it might be interesting to experiment a little with the copy. Be a little more immersive and draw in your site visitor with beautiful, sunny pictures and smiling people. Again, this depends very much on the sort of people coming to your website. Americans, for instance, love to hear about where their food came from. So, if you are exporting a lot of EVOO, you might want to discuss the history of your olive garden (sorry for the joke) and then list out the retailers who carry your olive oil.
Thank you very much Sai! your opinion is very useful, I will make the changes :)
Hope it's not too late (you know timezones etc.). Would love to get your opinion on https://snapwidget.com
No issues on the time zone. Viva Inde! This has to be the last one because I need to work.
Love your copy. Crisp. Explains the value prop in 0 seconds flat. Minor UX quibble - your brand names and their corresponding colors are not aligned. Twitter and FB should be in their respective blues, imho.
Glad I was able to sneak it in :) Thanks for the feedback!
Would love to know your feedback :
http://thenextgood.com
Your product name Flexifly is fantastic but your url is the rather weak sounding 'TheNextGood' (flight?).
This phrase - ".. in certain departures" - sounds unpolished and what it means is unclear to me. Maybe you could look into phrasing this differently.
Thanks! I made several changes. Please re-check and give your feedback again :)
Very early days for me, but all feedback appreciated! https://www.kaizen-tasks.io
I promised I'd only do the homepage so i'm going to have to give feedback just on what I see when I open your site.
Putting "task management" and "outsourcing" together seems odd. In my mind, an Infosys and a to-do app are not in the same scale so why are you saying they are.
Either that subheading needs to be fixed or you need to focus on either the to-do list aspect or the outsourcing aspect.
I'd probably wait for others to comment before deciding what to do.
Thanks, that's interesting to hear. I actually spent 8 years in project/operations management in companies that send a good chunk of jts work to freelancers and always felt that an easy way of moving tasks from an internal system to a vendor portal would be useful. Maybe it's more a case of branding it as a project management tool? To hear you refer to it as a to do app makes me think I'm not describing it well enough
If you call it a PM tool, you'll end up being one of many many many PM tools. I would call it something like "outsourced task management tool" to keep that aspect of your product front and center.
Keep in mind that it may just be that your verbiage is perfect and I am the one confusing task management with to-do lists. See if you can poll other people closer to your target demographic to determine if they make the same mistake.
Thanks, that's really useful feedback. I did originally think that branding it as a project management tool might not be the best option. Admittedly I'm struggling with the marketing side of things as it's not something I have any experience with
The general rule of thumb for all techie driven startups is that the founder(s) has to get out and do marketing themselves. You can't and shouldn't avoid it.
Medium has very approachable and practical pieces on figuring out marketing and starting up in general.
I have come to learn that, at first, marketing is a very accumulative, linear process unlike say writing a bunch of code. Just do a bit every day and keep moving forward.
https://www.oxalis.io
Don't hate the feedback :). I had to be a little cruel. Hope it helps in some way.
https://medium.com/artisana/oxalis-3a72876defb2
https://www.beararena.com
Thanks!
Crisp copy with a focus on what you can do for the user. No complaints.
https://www.cozycal.com
Would love to hear your feedback. Many thanks Sai :)
It's pretty much spot on already.
Like I've said in other comments, a demo gif is only improvement I can think of for CozyCal.
Oh, one UX critique though it's outside my copywriting purview - Though Cozy implies warmth and camaraderie, your website is very edge-y and clinical. Instead of a serious version of Nicole, you could use laughing people to promote the idea of cozy.
Thanks Sai for the feedback!
https://www.taskade.com
Thanks!
I like the UX but instead of "Try Demo", I would create a gif demo showcasing your nicest features and link to it somehow.
Maybe it is just me but being confronted with a blank To-do which I have to first fill out and then check out all the other features was intimidating especially since "Collaborate" is one specific use case but I don't know how to trial a collaboration because none of my teammates will want to dick around with me on your website in the middle of their workday.
This is great, thanks for the feedback!
Nice idea, I'll follow your publication to get some fresh ideas! :)
btw my site is
https://www.remotelist.pw/
Curating remote job boards for humans.
Any feedback? :)
Hmm, curating job boards, not jobs themselves?
My first impression is that I am doing something wrong by not being signed in. "You are not signed in" seems a little off-putting. I would move that entire section behind a warning icon and let people browse your job boards in peace.
ooh good idea
https://bilimoria.io and thank you!
https://medium.com/artisana/bilimoria-tech-19a344d53af
OR
https://cdn-images-1.medium.com/max/1600/1*5g-qiKe_5QJ5NPY7_8tOBw.gif
Here are the changes I made —
“Close the gap between where you are today and where you want to be” — is this a tech consulting company or some life coach’s personal page? This subheading is rubbish and needs to go. It is too vague and does not related to software AT ALL. I replaced it with “Give your website, app, or platform the gift of life”. It isn’t perfect but at least it references technology and takes a stance indicating that Bilimoria Tech is a software doctor which brings us to #2.
“Do you need software help? We offer a free consultation”. Software help is not a clearly defined term. Free consultations are par for the course. They are no longer unique. So, I dropped “We offer a free consultation” and led with simply “Looking for a Software Doctor?
Thoughts?
I also have an aside on the Medium post above which is unrelated to copywriting which you can see there.
Website: https://www.cryptotrader.tax
Just finished updating the design, but we are still unsure with our messaging. Thank you for doing this!!
Love everything about the messaging. Terse, snappy, clear to read.
Minor quibble if forced to pick something: "...calculate trading gains.." could be reworded as "...calculate crypto trading gains.." more extra clarity points.
If I had give any actionable advice, it would be to turn the video into an autoplay gif - often smaller in size, more accepted form of visual content, doesn't usually surprise people with loud audio. There's a lot to love about gifs.
Not here for feedback just wanted to say I think it is a great idea! We actually do something similar in terms of giving feedback but in a slightly more UX focused way over at knvrt.co
It is great to see others trying something similar! Good luck with it! :)
TheyMadeThat
Was this process of getting fast feedback helpful to you? Would you pay for such a service?
It was helpful. I would pay for it, if there were more people providing feedback like https://userinput.io/ but it's hard to compete against this: https://usabilityhub.com/. For a single person providing feedback I would only pay for a UX expert.
Solid options! Thanks for the links.
Your site is a little confusing to me and the changes I am envisioning are so involved that I'll just list them out here...
I think the common space where you - the site owner - and I - a site visitor - will meet will be the products and brands that I am familiar with.
Yet, you start with a bunch of names and faces of randoms (in context. I'm sure they're great people).
I would like to see logos and icons which I can click on simply because I believe in them and I am curious about. Hope this helps. Maybe other IH users can chime in if they feel I'm wrong.
Thank you for taking the time to give feedback - it's very useful
Correct me if I misunderstood, but you're saying that the main reason you don't like the landing page is because you're not familiar with either the people or the things that are being displayed on it? Are there other issues or is it just the lack of familiarity of what's being displayed?
Going deeper - do you feel the same about this landing page? https://en.wikipedia.org/wiki/Main_Page If not why?
From the top of your head - what are you interested in?
On a site like yours, I'd be interested in seeing logos and brands and then clicking on them to see who exactly made those items. Additionally, if clicking on, say, Twitter also highlighted Medium because they share Ev Williams who co-founded both, that'd be a bonus.
so by logos and brands mainly SV tech companies and products or something else? What are you personally interested in? If I understood your critique fully, the lack of data is currently an issue for my site and it's a chicken and egg problem since I need more users for more data.
https://www.theymadethat.com/people/wzf9vc/ev-williams
You not being able to discover that on your own is probably another UX issue that I need to work on. This is really good to know - thanks!
On a related note, did you try the search feature? If not why? That would be useful to know as well
Not necessarily just SV tech.
If clicking on Starbucks shows up some random other logo - say Tescos - because they happened to share an early founder, I'd be intrigued. I'm just making up connections but you get the point.
I'm starting to think of it like an IMDb for companies - click on a company to see where else its founders have been. This could be a fun way to see Bacon number for companies.
hmm what do you think of this? https://www.theymadethat.com/organizations
I like the brands on the page but could do without the descriptions. If I see a brand I like, I don't need the descriptions. E.g., no amount of text can convince me to click on Rutgers U if Apple is next to it.
You want to place your most trusted, iconic brands up top so that people get drawn in and start click and scrolling around to see what else is available.
At the very beginning, I said this: you and I are meeting on your site but the only thing we have in common between us are brands. Whip out the brands right away. Help me trust you because I already trust the brands.
Great feedback - and thanks again for spending the time to check it out
Personally, I didn't understand that it showed the person above their product. My mind read across the row of people and then the row of products, and it seemed random to me. It would be better if the people and their products were clearly grouped, rather than mixed up with all the others.
EDIT: I just realized the above isn't the case. So I'm actually pretty confused what the homepage is showing me
Wikipedia homepage makes sense to me because there's more visual grouping going on.
Also the tiny light grey font is really hard to read
This is all good to know - thanks for checking it out
It seems like the pattern is that people don't like random?
https://www.recitesocial.com
https://medium.com/artisana/recitesocial-66087d31ba7a OR https://cdn-images-1.medium.com/max/1600/1*YakqP_THHVdjOPbxTSC6pg.gif
Here are the changes I made —
“Find which articles are quoting your social media” is clunky to read and difficult to understand. My first thought was that this site will tell me when my social media accounts get quoted. This made me nervous. What the site actually does is to notify you when someone you follow on social media gets quoted.
Hence the new headline: “Be the first to know when the New York Times and others quote your friends”. This is far more personal and easier to understand. It references iconic media houses like the NYT but brings down to the level of “friends” and what is social media about if not about friends?
Thoughts?
Thanks for the feedback! Funny thing is, both cases are correct. You can get an alert for any account, doesn't matter if it's your account or someone you follow. I just made the assumption users would care more about their own accounts than who they follow.
I think you're right that the copy needs more work. If just the first couple phrases are throwing you off there's a ton of room for improvement.
(side note, what browser/OS are you using? In your screenshot it looks like an embedded tweet might not be showing up)
Safari/High Sierra. Ghostery blocked GA and Twitter's js so that could have something to do with the difference. I also got a bunch of stripe and other cross origin errors in the dev console.
https://modelchimp.com/
ModelChimp helps Machine learning practitioners to keep track of their experiments and collaborate on it.
Here you go - https://medium.com/artisana/modelchimp-96aa64ea70db
OR
https://cdn-images-1.medium.com/max/1600/1*b4HuVlaCkKCGwAFnxUbK1g.gif
tl; dw;
Here are the changes I made —
“Accelerate your machine learning process” was adequate but I felt it was overly cautious. Copy needs to have zip. So I went with “Learn faster than your (ML) models”. I was trying to inject urgency and a little playfulness in the headline.
Subheading was written from ModelChimp’s perspective. I flipped it to be from the user’s perspective — “Track, store, and collaborate on ML with ModelChimp”
Thoughts?
Yup, this is much better. Going to add these changes to ModelChimp.
👊🏽
Tell me how if your outcomes change.
Definitely 👊🏾
Also just to give a context, I just launched the product last week and identified few friction points on user onboarding and few other friction points in certain featuers. Will be pushing in these changes along too.
You such a "model" entrepreneur - getting feedback, fixing issues, and keeping your ears and mind open! Good luck.
https://www.ownerbuilderbook.com
Any feedback on the feedback? Happy to discuss more if you want.
Sorry, busy and hadn't had a chance to look at it. I like the suggestions for the pop-up and will likely implement them. Thx!
The gif is up on the site if you want to see it - https://medium.com/artisana/ownerbuyerbook-9b8b95f9fd66
tl;dw;
I made the following minor changes —
The original content didn’t explain why Forums are important. As a forums regular including IH, I know a forum is critical for the tips, relationships, and the inside recommendations they provide. So my first change was that.
Since I was telling people to “Post to…”, I had to use “Grab our free newsletter”.
One note to the owner of OwnerBuyerBook — your privacy policy HAS TO BE hyperlinked. Even if I never click the policy, don’t make me hunt for the privacy policy.
I would also play up the “…Information will be kept confidential and NEVER be sold” line as well
Heads up: the gif shows two frames, with the two different names (Original vs Artisana), but both frames have the exact same content so there are no changes.
Actually the difference is in the footer portion where we are told about the forums and privacy policy. There isn't a of difference but it's there.
Ah, you're right of course. Either it's because I'm a little tired, or it's difficult to spot. Maybe adding some highlight can help?
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