August 23, 2018

If you had $1000 to spend on your product - what would you spend it on?

I'm interested to see how you would allocate a $1000 injection into your side project or small business? it's a very circumstantial and open-ended question but I'm interested to see any clever ideas/ responses.


  1. 4

    Probably on one/two pieces of content (think guide, video etc) from someone who in my niche who knows their stuff. I think great content can be an awesome asset, but the good stuff takes a lot of time and effort, so it would be worth paying $1k for.

  2. 3

    i could use some marketing and design help.

    maybe even have some blog posts written and get some content marketing rolling

    1. 1

      Outsource what you can but content is your voice, unless you are super confident in who you're entrusting it to I would recommend doing the hardwork there. You'll also start to polish your message to the point it becomes second nature. That kind of confidence sells!

  3. 3

    Without hesitation it would be on design. If I could, I would try and throw in some user experience design in there too, but having a whole, consistent design that delights the user would be top priority.

    Nothing really clever about that though...🤔

    1. 3

      I just spend a grand on design. Best thing I ever bought.

      Our app was hideous before, now, it’s so pretty I feel like a a fashion addict I’m a brand new Hermès store.

      1. 1

        Did you find a designer from online?/how did you go about getting a new design?

        1. 2

          I found this designer through a recommendation.

          So the process was pretty straightforward because I more or less knew the important things and had drafted a userflow and user stories for the designer.

          He took those, what we had, and we went through a few apps and designs I liked.

          He would deliver mockups through adobe XD and I would make edits/suggestions. The entire process took about a month.

          1. 1

            Awesome, thank you for sharing! I think a key part of it will be having it all laid out beforehand like you - I don't want to waste time and money on having them help with the process when I will only need the design.

  4. 3

    My problem is not "I don't have $1000".

    My problem is that "I can't find anything to spend it on".

    ...given the criteria: it has to have a positive Return on Investment.

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  5. 2

    Definitely getting a great designer. I've been working on improving our design a lot lately (we're redesigning our entire site) but it's still not as good as I'd like it to be, and we'd likely need a professional designer to get to that next level (we have a rather complex product, so it's not that easy to design for in a lot of cases.)

  6. 2

    A good explainer video, and some YouTube and PPC ads.

  7. 2

    I'd say ads, and helping me survive for 4-5 months (I'm in Eastern Europe), use to live with 75$ / month with my parents last year when we struggled with our startup

  8. 2

    I just spent almost $3,000 on a .com domain. I hesitated for weeks, but decided that it’s gonna have a huge positive impact on the brand and somehow “force” me to launch, since it’s money already spent.

    1. 1

      Good luck. Congratulations on the commitment. Risky move, but hope it works out.

  9. 2

    I would seriously consider professional beta-testers, assuming I can find a group that I trust.

    1. 1

      Interesting, i think you are the only person that mentioned hiring test candidates. What do you mean by proffesional beta-testers exactly?

      1. 1

        I was thinking something like this company: https://test.io/beta-testing/ To be clear, this is not not an endorsement for them; I have never used them. I know for me getting feedback from experts can be incredibly valuable, largely because they have the ability to properly explain the problems with you product/service. Most people don't understand UI/UX terminology or other more complex subjects.

        1. 1

          Thanks for sharing this. Im actually working on a platform for user testing and feedback. I would love to share some ideas/ designs with you! If you are interested let me know

          1. 1

            Sorry this is so late, but yeah, I am happy to offer whatever help I reasonably can. Design is my passion, but not profession, so take all my advice with two grains of salt.

  10. 2

    I would hire a freelance designer to help me with my saas

    1. 1

      What's your saas about? Maybe we can help each other.

      1. 1

        It's still in its early stages not deployed yet, but I'm interested. Do you have any work I can take a look at?

  11. 2

    Marketing. Probably create a marketing funnel and spend money on ads to get leads.

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  12. 2

    I'm surprised people said design. I used to do freelance design and it was easy finding clients but hard to find clients who would really take it serious when budgeting for it.

  13. 2

    adwords marketing for bid2code.com especially since that's my plan over the next week anyway.

    1. 2

      my 2c: I would never submit anything on a site that doesn't use https://

      ...so you better keep the $1000 and spend them on something other than ads if there're more than 1 person that think like me :)

      1. 2

        I use wufoo for the form which does encrypt the data.

        https://help.wufoo.com/articles/en_US/kb/SSL

        but your right it's probably good idea for the whole site.

        1. 3

          Generally speaking that's a bad practice to embed an iframe with content served over HTTPS within a page served over plain HTTP.

          Users are unable to verify that you're indeed using HTTPS. They also don't know that data is being sent over HTTPS.

          Also you need to try if mixed content will work on all browsers...that's a headache just for not doing it right from the get-go - due to the fact diff browsers handle sessions and cookies differently in this situation!

        2. 1

          Why not get a free SSL Certificate from https://letsencrypt.org/?

          1. 1

            used commodo because my shared hosting company uses them.

      2. 1

        They could use $20 to buy an SSL certificate.

        1. 1

          I did. waiting on the shared hosting company to put it up.

          1. 1
  14. 1

    I would invest in content creation!

  15. 1

    probably spend it on building automation and an illustrator

  16. 1

    My 1k would go on the sales funnel. This is an area that can always improve and pays for itself.

  17. 1

    Podcast ads

  18. 1

    Marketing, marketing, marketing. Whether it's to experiment with new content types or experimenting new avenues of promotion, marketing has been the single most important aspect for my business and any sign of potential growth in that area is worth knowing about.

  19. 1

    I'm not quite ready to spend on marketing and it's too easy to burn $1000 on that. So I'd likely end up spending it all on hardware I want to develop products with and maybe on hardware to resell as a product.

  20. 1

    Just recently reached 1k$ MRR from my B2C mobile app. Due a low LTV decided to put money aside for a next B2B product acquisition with a clear product market fit and potential to grow to shortcut the development phase.

  21. 1

    Marketing. I would split the money to test what kind of success I had marketing using google ads, facebook, and reddit.

  22. 1

    I would invest that 1000 dollars into blockchain technology and make tens of dollars after hundreds in fees.

  23. 1

    Branding/marketing.

    Being that my product is semi gimmicky, I need a viral marketing ploy to go alongside a strong branding concept.

  24. 1

    Advertising, for sure

  25. 1

    Paid advertising.

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