July 17, 2018

IH [AMA]: We bootstrapped to $26K MRR...ask us anything


  1. 1

    How was your first year in terms of ARR and how did you acquire your first 20 paying customers?

  2. 1

    Hi there, thanks for your post. I just read your success story article and have a few questions:

    1. How did you spend $10,000 over the 3-4 years on your blog?

    2. You mentioned whilst talking with Jeff, your main competitor was doing $200k per month. How did you know this?

    3. What was the main factor of your growth near the end of 2017?

    1. 1

      Great questions!

      1. Paid $6K for a great design and function overhaul of the site and then around $4K in misc tools over the years. A slow bleeding of money I would never get back but a great education

      2. We did some back-of-the-napkin math based on their brand strength and total # of potential users in their private Facebook group and then multiplied that by their monthly subscription fee

      3. Affiliates and running a solid Facebook group for support