October 11, 2017

Individual Weekly UX Review of your website (FREE trial)


If you have

  • a software, app or website product

  • "better Usability + Conversion" on your ToDo list, but you don't make good progress ...

Then I am looking for your advice!

Would you like to get a regular UX Review report with 3 actionable ux improvements to your product every week?*

The UX Review report is manually created for you and your website with your individual customers and requirements in mind.

I am a freelance Usability Engineer / UX Designer who specialized to improve digital products and conversion. In the recent years I founded and run a few online products myself and want to create a new service which aligns with my passion for ux design and cool online products.

What it is not:

  • It's NOT a generic "best practice", "tips and tricks" newsletter thing

  • It's NOT a "user test" or "first impression" feedback video

  • It's NOT an "automated" software or scraper report

What it is:

  • It's manually done by a professional UX Designer = me! ;-)

  • It's a "cognitive walktrough" from the perspective of YOUR users

  • It's a hand-selected list of the three most important improvement tasks every week, which you can include into your implementation process or sprint right away and not beeing swamped with another 300 things to do at once...

Why for free?

Of course it will be a paid product in the future, but:

In exchange for your advice & early feedback I am offering a FREE 4 week trial. (For the IndieHackers community only!)

If you are interested in improving your UX, just write a comment to this post including

  • your website/app url + an email adress where I should send the report


I will then send you a questionnaire to clarify your business goals, ask about your target users and their pain and get to work with reviewing your product...

I am looking for your thoughts, advice and feedback on the whole idea of "Weekly UX Reviews":

  • What kind of "freemium" would make sense here? 4 weeks for free, only x tasks for free, no free option, etc...

  • What would be a great valuable "paid product" in your point of view? For what budget?

  • Do you know any similar offerings or business models?

  • What "UX Service" would be the most useful for yourself in your current business situation?

Looking forward to read your advice and feedback!


  1. 2

    I think this is a creative idea and a promising start. Here's what's going on in my head as I consider this for Indie Hackers:

    First, I already have a huge backlog of UX issues. My issue is not that I can't find areas for improvement, but that I don't have time to make the improvements. This has been true for everything I've ever worked on in the past as well. So the idea of having a weekly UX report dumped on my doorstep is not appealing… it solves a problem I'm already solving too effectively myself (discovering UX issues) and neglects the problems I do have (no time to fix, difficulty prioritizing).

    What I'd want instead is, probably, to pay a flat fee for a single consultation.

    Prioritization is a tricky area, too. As a founder, I focus on high-level goals that are invisible to users, and tend to neglect other things. As a result, lots of things that seem like obvious issues will go unfixed for ages, simply because they aren't as important as other things. My fear is you might prioritize these things, because you don't know what my goals are. And I'm reluctant to invest time setting up a call or writing a report to tell you what my goals are.

    I think the ideal experience is that you go digging around, then send me a very basic idea when you have one. If I say yes, then you start working on it. If I say no, then you start over. This is the least possible investment on my part. Or maybe even better would be if I just tell you, "Work on X."

    As for the report itself, I'd want it to focus on one thing, not on a large quantity of things. And I'd want you to spend less time identifying the issue and more time providing the solution. I'd want you to design the entire solution with more thought and care than I have time to put into it. If you're not a designer, find one to work with and I'll pay you extra. Hand me back 100% completed designs. Then I could simply copy what you've done with zero thought whatsoever, and it's truly saving me time.

    1. 2

      Hey there Courtland,

      thanks for the honest insight!

      Yep, priorities and business goals need to be aligned. But as you stated, the effort on your side needs to be as low-friction as possible. I'd like to avoid a scenario where you (as the client) need to remember and think about sending tasks for conception and design.

      Ideally a service like this would work hand-in-hand with your development process - and even more ideal the service should continue to deliver value over time after an initial set up effort.

      What about the following scenario:

      • My service proactively delivers ux issues from time to time trough ux reviews. Only the basic info without a solution yet.

      • The client can then order fully thought-trough and designed solutions for the issues - or - could include his own priority tasks into the ux conception instead of the suggested issues

      • The client would then receive a ready-to-be-implemented design for his choosen issue/task

      Now the question remains what's the difference to a usual freelancer in this case? It's kind of a "remote UX guy on demand" ;-)

      1. 1

        You're right — it's basically a remote UX guy on demand. But that could be valuable to me, and I imagine to many others. It's hard for me to see the value in just being told about the issues.

        Is there anyone with the money to pay for a service like this who doesn't already have a laundry list of UX issues? Maybe brand new apps and businesses, but I imagine they're cheaper customers.

        Also, I think either direction you go in, you're still consulting. How do you scale? Some ideas:

        • productize your offering and use lots of automation to give yourself leverage, so you can do the work of 3-5 people by yourself

        • build a consultancy where you hire people under you to do the work, and as you scale up you can get bigger and more lucrative clients (I wouldn't recommend this)

        • use a marketplace model to connect customers to UX professionals. from the customer's perspective, it probably shouldn't look like a marketplace though. or maybe it should. hard to say.

        I'd probably pick the last one.

        But still, it's more important to figure out how to provide value first, then figure out how to scale later. If you are set on identifying UX issues, then the next step is to find the niche of customers who really need that.

        1. 1

          I should have added that of course the solution & concept is part of the package! Not just identifying the issue.

          I'd say I am emotionally bound to provide value by using ux principles and methods - but want to package it in another way which is more scalable then " just" increasing my daily rate.

          But you're right I should provide value first, then trying to scale it. Thats what I am going to do in the next 4 weeks. Maybe there will be another insight from working with the trial-folks ;-)

  2. 1

    Hi Patric!

    I thanked you by email already, but also worth mentioning here too. I've just received your UX report for https://mediatag.io, and it is great!

    You are making very clear points, everything is actionable, so that gives me a very easy way to improve the clarity of my site. It is also great to read your thoughts behind each comments.

    Thank you so much again!

  3. 1

    Hi Patric,

    I like this idea a lot (will message my email for a ux report/review of http://beincrypto.com ).

    Here's my feedback from a potential user POV:

    I might be off since I am not sure what your reports will include exactly (will appreciate more details or examples on that) but:

    For my sites, I would prefer a professional (you in this case) to just give me a complete one time report/critique/audit, so I can work on it in the following weeks/months, instead of getting 3 tips a week and have to pay monthly

    I think this type of idea (I might be off, needs to be tested with the market) is more logical to charge like a productised service (that you can charge "premium" ) than a saas based pricing like $20 a moth ,etc ...also more profitable and less headache?...

    I think depending on your marketing positioning you could charge $199-499 for this type of reports (if they are really helpful , etc ,etc) and would be an easy sell without giving anything away for free...

    could do a case study of someone you helped, and provide a report (that belongs to other company) for free to download as an example so people know what to expect...than is all marketing and positioning (which of course is hard).

    This type of reports is very common in the adwords or seo industry where people pay for example $300 to audit a campaign or the seo of the site, and than usually the companies have related services that they offer on top of that but people come for the reports...

    Like james schramko biz, I think it was called seopartners.com (although he sold his business already)

    Also is good for agencies to use this type of productised reports, they could outsource to you so you could have agencies (one client) that buys 10 reports a month ,etc..but not sure if it's the same as seo, this is from my seo experience I know

    1. 1

      Hey Adam,

      thanks for your thoughts and insights about similar concepts in the SEO niche!

      Indeed I have created UX reviews as "one-time-reports" for a fixed price in the past. However, as valuable as they are...

      1. Good Usability/UX should not be a one-time-shot but rather an ongoing improvement with small steps over time.

      A single report tends to be a lot of information and suggestions at once. I experienced that just a few of the suggestions found their way into production. Mostly the ones which were easy and quick to implement, not the ones with the most ux impact. Feedback from developers usually was "Its too much to change, no time for all of it..." Thats the background of this "drip" idea - just having ux improvements "drip" into the development and release cycles over time. Steadily filling the "good ux" bucket ...

  4. 1

    Hi Patric,

    I'd be willing to try out the idea, but are you confident you know enough about how my users currently use the website/app and their needs to be able to give useful advice?

    If it were UI, then I would understand you straight away, however I'm not sure UX can be done without a significant time investment on your part...

    Happy to be proven wrong though! :)

    1. 1

      Hi there Louis,

      yes I'm confident that I can "think like your users" and suggest meaningful improvements. Of course I will ask a few questions about your user groups, personas, their pain, your solution, etc. before starting my review ;-)

      Are you looking for wiggles.ch to be reviewed or another product of yours? As my service is thought to be a digital/remote review I'd exclude any shipping and unboxing experiences. Just to align our expectations...

  5. 1

    Hi Patric, that's a very interesting offer. I'd love you to review my app.


    It still is in beta, so the registration for is not accessible from the front page: https://mediatag.io/users/signup_beta/sign_up and my email is gui at that domain name.

    Regarding your questions:

    • It's tricky to tell what kind of freemium would work best without having received feedback, but I'm tempted to say X tasks would be better than 4 weeks. One reason would be that people could ask for many tasks in those 4 weeks and then stop using your service. What if they don't rely so much in UX and only need 1 task every month?

    • mm, it's too delicate to suggest a price, as this depends on so many things. And I am personally not sure what I would be ready to invest before I break even.

    • I used https://www.usertesting.com a while ago, and found it quite useful. If I remember correctly, I received videos, which showed what the user saw and they would be quite articulate about how they understood the app or not. But that doesn't mean that videos are a requirement. A quick google search reveals a few others: https://appsamurai.com/10-places-to-find-beta-users-to-test-your-app, but I'm sure you came across most of them in your research.

    • In my situation, as a single person about to launch an app after a short beta period, I'd love to know when a user gets stuck and the app fails to communicate what can be done, or what pain point it solves.

    1. 1

      Hey Gui,

      thanks for your thoughts! I'll send you an email with a questionnaire about your users... Talk to you soon!

      to know when a user gets stuck and the app fails to communicate

      I am definetly going to look out for those cases ;-)