Is Instagram worthwhile for a B2B Saas?
We're starting to do more Social Media Content Marketing rather than Advertising and trying to work out, Is it worthwhile to use Instagram for a B2B SaaS App?
We are currently using Facebook, Twitter and LinkedIn.
All thoughts and opinions are appreciated.
What's the competition doing?
Who are your customers? Would they appreciate the familiar tone of Instagram?
Do you have the resources to do Instagram the right way, e.g. working on great photos and videos, being more familiar?
Assuming your revenue numbers etc are correct, you should be doing direct sales.
Don't worry yet about where best to share your value proposition with potential customers - you need to work out what value proposition works first...
And the best way to do that is personalised email --> call/meeting.
Good luck!
Are your customers hanging out on Instagram? More than other channels?
If yes, then invest in Instagram.
Imagine marketing channels as physical spaces and imagine you are hanging posters for your business in physical spaces. You want to put posters where your target customers hang out.
Instagram would ideally be useful if you are mainly into a B2C product. But as you use Facebook, posting contents in parallel to Insta would be handy. Also is your product B2B2C? or purely B2B with only businesses using it
Yes I don't see why you wouldn't be posting content on Instagram if you're already creating it for Facebook :)
Setup a Facebook Pixel on your site. Use that tracking to retarget your audience on Instagram after they have come to your site (probably through a blog post, external links etc)
We've been rather successful in driving traffic to compelling content this way. Just make sure your Instagram ads are compelling, and targeted.
We haven't used them yet, but we recently stumbled upon a cool site (https://slide.ly/promo) that helps you build really nice video ads for social media. We plan to use that to help us with the creatives.
HTH.