Is Product Hunt useful for products not targeted at devs?

In general, yes - I've had plenty of success launching products not targeted at devs on Product Hunt. But those products were all targeted at people who do digital work (SaaS founders, digital marketers, etc).

Like any channel, the question you should be asking is: Where does my target audience already hang out & consume information?

My guess is that retail florists probably don't hang out & consume information on Product Hunt.

Now, I could be wrong, because I only know one retail florist and he's like 75 years old. But do you know of any online forums / other digital communities where this audience hangs out? Any Facebook groups just for retail florists, maybe?

If you don't know where this audience naturally hangs out & consumes information, you need to either...

• Spend some with retail florists in-person, so you better understand how they think / where they go for information

• Get on the phone and ask some of them (at least ~10 people): where do you go for help with business challenges? Who do you seek answers from? Are there any communities, events, newsletters, etc. that you rely on for industry information?

This video might be helpful: https://forgetthefunnel.com/saas-marketers-one-page-marketing-strategy/

Is it? I thought it mostly has a "product manager" and marketers kind of audience rather than a developer audience.

Like very different audiences, you rarely read someone criticizing a product on PH, which is not a thing on developer-oriented sites (HN, dev subreddits?)

Non-devs? Yes - lots of designers, growth hackers, etc. on Product Hunt. Retail florists? Seems unlikely.

Generally, no.

No

Just getting your stuff out there is worth a shot. If you don't talk about it, no one knows you exist. If you don't try to get your product on a few websites already targeting all types of an audience, than what was the point?