I always believed that people who commit to launching 12 products in 12 months, stumble upon a successful and profitable niche, due to a systematic accelerator effect that arises from these challenges.
I had even developed a theory as to why these challenges boost the chances of success:
1.) The chances of anyone product taking off remains the same (10% or less)
2.) The dice is rolled more often, increasing the total overall chance of success. (I.e buying 10 lotto tickets vs one ticket only)
3.) The repetition and iterative practice hones launch and marketing skills. Like a boxer fresh from a sparing session.
This theory made sense and persuaded me to commit to a challenge like this.
Until I encountered a counter theory from @chillyorange, who argued that this is a an example of publication bias, because we only hear about successful 12 month challenges.
Looking at the data on which my view was based, I had to admit @chillyorange had a point: I only had a few data points.
More data can probably resolve this issue; help me out fellow indiehackers:
Who do you know who has completed or is completing a 12month/12product challenge and written about it?
Have you guys ever tried this, what was the outcome?
I'd like to put some concrete stats together.