August 11, 2018

Just hit 200 registered users, 138 paying - $1200 MRR. Any feedback?

I've been building newCo over the last few months and just switched on the new site (which is coded by my co-founder!). We just hit our 203rd user! Super exciting.

138 of those users are paying members! MRR is currently around $1200 so a long way to go yet.

newCo helps you learn to validate, build and grow side projects and new features. We provide access to video tutorials, actionable content, a database of early users, templates from other founders and a community of technical and non-technical folks.

Would love to hear your thoughts/what could be improved/what would make this valuable for you/is the offering clear enough?

To clarify a couple few things:

This site is coded, what do you mean no-code?!

it was validated with 130 paying customers on my no-code version which you can see here: http://newco-c3e184.webflow.io/ The new site which is coded was switched on this week so that we can scale and offer proper logins/signups.

you say 200 users but it says 4000+ people on your homepage

200 registered users, 138 paying, 4000+ in the community including the 30daystartup challenge

I know mobile homepage is crappy and is next up to get fixed! We only switched this site on this week.


  1. 8

    Hi Ben, you’re a huge proponent of no-code. This seems like a bit of a pivot and an acceptance that you can’t build a “real” scaleable product without an engineer doing bespoke programming.

    Does that not send a bad message?

    Full transparency, I’ve always been publicly against the no-code movement. I maintain you can’t build anything useable in the real world unless it’s completely unoriginal and has been done so often that the code is valueless and hence given away for free.

    Ps. Congrats on £1200mrr that’s amazing. This isn’t a dig. I’m just questioning the message you’re sending after being such a vocal no-coder.

    1. 4

      The point was that you can build something, validate and get paying users without code. It grew quickly so we decided to build something custom.

      Most of the features and tools I build to my newCo members is always no-code first too. Until it proves it works.

      I'm never saying you should not code and can build uber without it. but you can certainly build something, validate and get paying users

  2. 5

    I think you have a clear message if 100+ people are paying for it. Instead of asking IndieHackers ask your customers what can be improved, etc

    1. 1

      Fair enough - I do talk to my users regularly :)

  3. 3

    Hey Ben, I just tried to register as a free user to check it out and I get validation.alphadash error on the username field. Nice concept, I like the idea of newCo, congrats!

    1. 1

      Thanks, try not including an "@" symbol? that may be the issue

      1. 1

        I ran into this as well and wanted to share my thought process.

        • I see the helper text and it suggests your username is "@...."

        • Do I include @? I'm not sure, and if I do add it, will my username be "@@....."

        • Fuck it, hopefully they have form validation.

        • Good, they do. Low friction success.

        With that said, I don't think it's helpful to include the alphadash in the helper text. As a user, I have no idea why it's important now or at that stage of the funnel.

        1. 1

          ha oh totally! we didn't really think of it as an issue so will fix it :)

  4. 1

    Do you use a css framework to create your designs as I love the style for this and all your past projects

    1. 1

      My past project was just made up by me on webflow :)

      The latest site is an adaption of https://github.com/tabler/tabler

  5. 1

    The database of early adopter itself is a temptation ;-).

  6. 1

    Nice design improvements on the new site. I hope it keeps growing for you!

    Do you do revenue-share with your co-instructors (like a Skillshare model)?

    1. 1

      Thanks!

      Yeah we will be :)

      1. 1

        Side note: Any reason for not using affiliate links on your tools page - https://www.newco.app/tools ? Seems like an additional source of income that fits into the client flow.

      2. 1

        Great, I'll be cheering you guys on as I love this space (software training).

  7. 1

    What stack is the new version on?

    Why not use bubble no-code instead of code for the new site? What limitations did you run into?

    1. 1

      @Mubs can answer that.

      I dont feel bubble delivers a quality feeling product. Not saying our quality is better but it's totally in our hands rather than the capabilities of a platform like bubble

  8. 1

    Who is we? How many of you are working on this?

      1. 1

        Still great progress for just two!

        1. 1

          thanks!

  9. 1

    Seems great.

    The favicon disappears on some pages.

    1. 1

      yep known issue, will fix!

  10. 1

    Great work Ben!

    Out of curiosity how can we suggest adding Plutio.com to the list of toolkit?

    1. 1

      will look into it

      1. 1

        Thanks Ben!

        One thing i noticed on the website was the thin coloured border on some of the cards, do they represent anything? i.e categories?

        I tried to relate them / group them to a category but i couldn't find any key terms.

        1. 1

          Yeah, they relate to categories

  11. 1

    Hi Ben! Love the new site (especially the graphics), the original site isn't too shabby as well. :D

    How has the pricing model worked for you, do more people prefer annual over the monthly plan?

    1. 2

      Thanks! illustrations are from undraw.co :)

      Yeah I could play around with the old site and really make design a focus, the new site is based from a bootstrap framework and a bit limited at the moment. But we went for functionality first on the switch.

      Yeah more people go for annual (around 70%), and monthly (18%) lifetime (12%)

      1. 2

        ah awesome. For the Annual plan, it's interesting that you chose to put it as $8.25 per month instead of $99 per year

        1. 1

          honestly it's a test to see what converts better!