Landing Page SEO Advice
Hey guys,
I'm looking for help in trying to best optimize our landing page (https://www.userlook.co) for SEO. Super newbie to this and wondering what the most basic / effective things to do are. Does anyone have any tips or suggestions? Also can you tell how good/bad our page is for SEO? I guess making a list of keywords / phrases we want to optimize for is the first step?
I wouldn't try to over-complicate it. You can get very advanced with SEO but you can get good results by keeping it simple and consistent.
First things first, do some keyword research. There are loads of guides out there to walk you through.
Don't get hung up on keywords with massive search volumes. These are hard for new websites to rank for. You would actually be better off going after a low volume keyword which was highly relevant to your site's offering. You can always expand later when you are established.
Ask yourself this: who are my target audience and what are they likely to search for in order to find what they want (your service)?
These are your keywords.
Whichever is the main keyword should go in your page title tag and meta description. Then use natural variations in your page content, H1 tags and H2 tags. Just be natural.
One thing you could do to improve your landing page indirectly is blog about some of the specific features and link back to the page.
For example,
Understand what your users actually do & WHY could easily create blogs like:
metrics explains
ux design tips
why user testing is important
There's so much content you could create.
In summary, to SEO your landing page:
Do some keyword research to find your focus.
Add your main focus keyword to page title, meta description and h1.
Add related keywords to h2s and content but do it naturally.
Create supporting pages.
SEO is slow to work but if you do it right could be a nice source of traffic over time. Good luck! :)
My tiny site is now a year old but unless I use overly specific search terms I won't show up any higher than maybe page 9. I've reiterated over my copy a couple times but couldn't make out any noticable changes.
Maybe I'm just too stupid for SEO. :)
Hey Julian. You aren't too stupid mate. If you have much experience with SEO, jumping right in is going to be tricky.
Take a step back and put yourself in the shoes of your target audience. What would they search to find what you offer?
Go google this and look at the results that show up. No doubt these are your competitors (or at least related to your site)
Guess what? They've already done the keyword research for you: look at what terms they use and reverse engineer that for your site. Try to find the gaps that they aren't doing well at that you can fill.
This is just trial and error, but you get better at it over time. Good luck!
True and true, I've tried it but this is a very specific and niche term group. See my profile to see what project I'm talking about. :) I have one clear competitor!
This is how I feel too :) I just updated our landing page per Jake's suggestions. I'm curious how long I have to wait to see if it makes any difference. Also I'm assuming Google Search Console is the best way to track/see progress?
Unfortunately SEO is a slow game. But you should start seeing changes fairly soon providing you are getting some traffic.
In terms of tracking/seeing progress, you are going to want to use a combo of Google Analytics and Search Console
👍👍
Thanks so much Jake! Your simple explanation is really helpful and encouraging. There's so much overwhelming stuff out there that I was getting lost. Will definitely follow your suggestions :)
So the first step I've taken so far is to use Ubersuggest to search for keywords most relevant to us and then filter them by volume and competition/cpc. I now have a list of ~10 keywords/phrases that are fairly high volume (1,000-15,000) and low competition (<0.3). Is the next step then to just try to inject it as much as possible into our landing page headers, meta description and image alt tags?
Ok building on this... I now started adding a longer list of long-tail keywords/phrases with lower volume (30-500) and low competition (<0.4). So now I have a list of popular and long-tail keywords..
Try to construct content that is informed by these keywords. It doesn't necessarily have to contain them all. Google is clever enough to work out what a page is about without copy and pasting in every keyword under the sun.
This is great to know. Thanks again Jake!