July 11, 2018

Large-scale cold emailing success stories?

I run an industry-specific web CMS. My target customers are small businesses, not individuals. I have a way (with some clever webscraping and some simple "AI") to generate personalized emails for thousands of prospects. Specifically, I can grab metrics about their current website and lay out an argument for why their website/SEO would be better if they switched to our service. Anyone make this work in the past? Any cautionary tales?

  1. 1

    CAN-SPAM, CASL, EU "Opt-in".

    Why not do some better SEO, content (blog, youtube, etc), etc?