September 14, 2018

Looking for a Growth/Marketing Co-founder

Hello,

We've recently launched Font O.D. (fontod.com) - the worlds first unlimited font service. The current team isn't well versed with PR and growth so we're looking for someone who is and who can take Font O.D. to the next level. We are willing to give up a large percentage of equity to the right individual, anyone who's interested please do hit me up.

Thanks!

Marcel


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    Hi Marcel,

    Nice project. I've been in your situation before a few times and know how hard it can be, so I put together a little personalised advice tool on how to find a great cofounder, which I think you will find useful.

    Good luck!

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      check cofounder weekly on revue :)

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      Thanks Louis, I had a look. Very useful if not a tad late for me.

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    Hi Marcel,

    if you are so inclined, it would be interesting to share a bit about your project/product:

    as someone who is beginning to market and build momentum, would you be willing to share some things?

    How long have you been going?

    Have you made sales?

    Who is your target market?

    What have you tried? anything work?

    A suggestion (in the nicest way) - I'm not sure I'm a customer as I don't quite get what you do.... - Maybe tell more about what problem(s) you solve - For web teams needing new 'royalty free fonts', places to easily host all your own fonts, sell your fonts..

    Maybe I missed it, but I'd be curious as to what you do, as I presume anyone who was potentially interested in helping you would want to know as well.

    Hope that is helpful and not counter productive. I know sometimes you personally know so well what you do and solve, but sometimes that obviousness doesn't translate to someone new to your site.

    Kevin

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      Thanks for the question Kevin. As someone well versed in the industry sometimes I do forget that some things aren't just a matter of fact and need to be explained.

      So traditionally when it comes to buying fonts, your restricted to the usage as set by the vendor. So some type foundries will not let you use the font in print or in commercials or in Movies for example and you'll need to get an additional license to allow it. Which of course means extra expenditure.

      So Font O.D. resolves this by offering an unlimited usage contract.

      And along these lines almost every type foundry & service out there charges you per the amount of views a font receives on your site. For instance if you get 10,000 views you pay $100 and you keep doing so each time you reach that threshold. ( That's irregardless of wether it's on their CDN or if you self host btw)

      Our main USP is offering unlimited views on unlimited websites. Wether you use our fonts or your own. So that's a major selling point too. Where you can draw your own fonts in say illustrator and we will convert it to a font and add it to our CDN or if you have an existing font you can use that too.

      Making a site like this is actually very labor intensive. Typography is very difficult to get right and very easy to get wrong. So we spent almost all of our resources in building the thing hoping people would "get it."

      I suppose our target audience would be people who just get it. Web designers/developers, who don't want to continually pay for a subscription or not have to worry about if they hit a limit.

      Classic mistake I suppose. And now without a budget, you could say we're in a bit of bother. We've just launched at the beginning of this month so it's still early days. I think with the right person on board we could really be successful.

      Marcel

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    Also I should note that if anyone wants to use the service hit me up and I'll give you a coupon for upto 80% off.

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    I'm not an expert but I'm open to share some ways we've gotten our pre-launch product out there and anything I've learned from other entrepreneurs!

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      Would love to here it Christopher, hit me up :)

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        This is what I've learned with our pre-launch campaign and grinding for a year and a half on our start up, http://killtv.me

        1. Ads aren't the greatest, if you showcase them as an ad!

          • I pushed several ad campaigns via facebook, and people literally did not respond. I then started to move to groups or conversations that'd involve our product. We got feedback, likes and in 2 days I grew our social account likes from 70, to 140. Not huge gains, but I feel like we've found people who are interested without coming out of pocket. I'd join groups on facebook for typography and share your product there.
        2. Video is king.

          • Our video makes explaining our some-what complicated system, easily. We haven't gone viral, but people are able to watch and give us feedback and it's helped our growth. Maybe a simple video that shows some fonts, how easy your system is to use, could be something you can paste around that'll let people see your product and grow some interest?
        3. Learn, learn & Network.

          • You're on the right path if you're here! I just learned of this place today and it looks like a great resource. I was referred by a network I made sometime last year! I'd just grow your reach and try to find people who can point you to places where you can find your audience.
        4. Reach out to those that are doing it now.

          • I use Dafont.com a lot and I'm sure you know of it. Have you reached out to them? Competition doesn't always have to be your 'enemies' but rather you can find some good relationships here. We've had several other video sites reach out to us since we've been public and as all of those relationships are not solid. We've learned a lot from their mistakes. Always good to talk to those who are in your market and just get details you may not know.
        5. Final thought or my opinion on what you have

          • What makes your membership better than Typekit from Adobe or free fonts on Dafont.com?

          • I think your website should showcase the fonts. There is a lot of type explaining something that seams really simple. You pay for membership, get access to fonts. But I have to go through 3-4 blocks of text before I can see any example fonts. I'd do a hero with some simple text like, "240 fonts for $price" or something and then showcase the fonts and then let people sign up or add fonts if you can do that.

        That's my 5 cents! Hope it helps!

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          Thanks Chris for the feedback - much appreciated. We actually made a video but then decided not to put it on the site - https://vimeo.com/283080553

          As for the fonts, if you scroll past the text they should all be there. Did they not load for you?

          As for being better than typekit or dafonts. It's what we've tried to explain on the site. Typekit restricts your usage, we don't. Also not all "free" fonts can be used commercially and Dafonts doesn't offer an unlimited CDN either. Further there's a matter of quality assurance we offer along with other services like converting your illustrator files into fonts.

          I suppose it's aimed at people who would already understand most of these things and perhaps that may not be a good idea :/

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            Of course.

            That's what I was trying to say, make it easier for me to understand what you stated:

            "As for being better than typekit or dafonts. It's what we've tried to explain on the site. Typekit restricts your usage, we don't. Also not all "free" fonts can be used commercially and Dafonts doesn't offer an unlimited CDN either. Further there's a matter of quality assurance we offer along with other services like converting your illustrator files into fonts."

            Say that super simply with maybe an icon with each point under it. Or another way.

            I was just saying, I understand you're a font site but there's a lot of text we have to read to get that information you stated above...

            And if you can deliver that info, easily, simply and showcase the fonts. I think you'll find your user!

            Your video is almost doing the same as the site. Very nice to showcase 'fonts' but really have no information about what you said above. I think that being delivered simply and quickly, would help out!

            P.S. Our site has way too much text! But, the video for surely helps...

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    On the PR end of things, check out Publicize.co.

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      Thanks for the link Dave. Unfortunately we spent almost all of our money setting up the service, so we really need some novel ways of approaching our target market.