Meet DigPick, visual voting tool for remote teams. We need advice on how to market such free app?

Hi guys

Before I introduce you with a tool we created, I would like to share a short story, how we got the idea for it. A few months ago, here at the ProteusThemes HQ, we had approximately 10 marketing ideas, that we wanted to implement. Because we didn’t know, which idea to start with, our marketing guy Peter, sat us down in front of a piece of paper with a “PICK chart.”

What is a PICK chart? A quick summary: it’s a 2x2 coordinate system, where you put the “implementation difficulty” of the marketing idea on the Y-axis and the “business impact” of the marketing idea on the X-axis.

Then we voted for each marketing idea (where to place it in the PICK chart) and depending on which quadrant the idea landed in; we would implement that idea or kill it. First, you should implement the idea, that is easiest to implement and has the highest impact on your business. Ideas that are hard to implement and have low impact are killed off (K in the PICK acronym stands for “kill”).

Anyway, the main issue was in voting.

Why?

Our marketing guy was marking the positions of each idea in the PICK chart, based on who was louder (me or my co-founder Primož). WHAT? Yeah, we were determining our marketing plan for the next few months based on who was louder (more persistent) on where the idea should land on the PICK chart. WTF? Not good!

In the end, we were arguing/yelling where the certain idea should be positioned on the PICK chart.

That was the moment when the idea for the visual voting tool was born. A simple tool, that works on these principles:

• Project lead creates a PICK chart with the list of ideas,

• Shares the PICK chart URL with his co-workers,

• Co-workers vote

• Project lead gets an average voted position for each idea displayed on the PICK chart

At the final stages of the www.digpick.com app development, we realized, that this tool should be especially useful for project leads, who manage remote teams because it’s even tougher to discuss and make a decision via chat conversations.

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Like I said in the title, we have a problem that we don't know how to market such free app. I know we should ask as ourselves this question before anything, but the tool was created as a side project, and it would kill all the fun out of it.

What we already tried and how we get around 1000 users in 3 days:

• We posted it on DesignerNews. A little disconnection, because designers are not our target audience, but it brings us 1/3 of all users)

• We posted on a local growth hacking group (very positive reaction, 1/3 traffic)

• Someone posted it on ProductHunt, but we saw it too late and the damage was already made (0 traffic)

• We posted it on Reddit /r startups, (0 traffic)

• We posted it on BetaList and will be published today

Since the main goal is to put DigPick out there and get as many free users as possible, I'm wondering what you would do to market such app?

PS: any connection between DigPick and NSFW content is coincidental :P