September 25, 2018

My Betalist results

Hi all,

Thought I'd do a simple post sharing some Betalist results with you all. I submitted my SaaS tool as a post-launch submission. I had already used a pre-launch Betalist submission last year.

  • I paid USD$129 for a quick submission, I didn't want to wait for a month or two to be included.

  • 127 users visited my website

  • 1.37% bounce rate (probably the best I've ever seen)

  • Average time spent on site 2 min 15 seconds (good!)

  • US, India, and UK made up top 3 countries visiting my site.

  • 13 checkout views

  • Six 14-day free trials started (with credit card information. Half from US, two from India, and one from Brazil)

  • USD$300 increase in MRR if they stay on as customers

Not a bad result. I'd do it again if I could.

What would I do differently?

  • I should be offering a free account option, to get more trials, and people I can upsell too. I might have added 100 people to my database if I offered this.

  • I'd promote my Betalist listing on Twitter and other channels, to get some likes and comments on my submission to build social proof.

  • I'd have a better image made. I just used a screenshot of the product (you can see the listing here https://betalist.com/startups/pulseproduct )

  • I'd consider a discount for Betalist users

Happy to answer any questions.

Matt


  1. 3

    "USD$300 increase in MRR if they stay on as customers"

    What is your typical conversion rate?

    1. 1

      This. It's highly unlikely you'll have a 100% conversion rate, especially from BetaList users. In my experience, Product Hunt/BetaList conversion rate is almost always near zero.

      1. 0

        It was credit card upfront so bound to > 0% conversion rate.

        1. 1

          No way I'll get a 100% conversion rate from trial to paid, but I'm confident 25% - 40% will stay on for a period of time after the trial. I could update this thread next week with the actual number.

  2. 2

    Thank you for sharing. Short and useful!

  3. 1

    Looks like your Betalist launch went quite well!

    It definitely helped me when I tried it for a quick side project.

  4. 1

    Thanks for sharing! Would you say the quick submission was worth it?

    1. 2

      It worked out $21.50 for sign up with credit card information entered. So even if they don't convert, I've got 6 engaged people I can ask:

      • Why did they sign up

      • Why did they cancel

      • How can I make the tool better

      • What should I emphasize more on the landing page

      • What shortfalls do you see in my competitors

      So yeah, I'd say it was worth it, however USD$129 wasn't a big deal to spend, so if I was tighter on money then I'd probably submit to Betalist for free, then work hard on the product until they publish it.

      1. 1

        Good to hear!

  5. 1

    I had a really good result from Betalist too. And this was when my landing page looked appalling compared to how it is now.

    I wish I could re-submit it!

    1. 2

      Wow that landing page looks 🔥

      1. 1

        Thanks! :)