August 2, 2018

my first ever public project: marketing, landing-page, business model

Hey Indie Hackers,

It's been almost exactly 6 months since I shared here that I'm working on my first ever public project.

Well, this project is now live: MusicButler.

I only kinda soft-launched with a random comment on HN that got me 34 new users, and I feel it's 1-2 weeks from being ready for a "real" launch.

My first and most important goal with this project is kind of accomplished: I've shipped a public project written in Python. Yes, I'm like 5 months behind on my initial MVP deadline, but I always wanted to create a service that is "front-facing" and that people use.

I'd like your opinions on the landing page: it's a bit plain, yes, but I think it conveys the message shortly and nicely.

As for marketing, besides the usual suspect Product Hunt, I'm not sure which channels are relevant for this kind of product.

And...the biggest dilemma is the business model: $/month, $/x-notifications package? none at all? Here are the main pros and cons that I thought of for each one:

$x/month

Pros:

  • Even if I charge $2/month for a 6 month period, it will probably make more than the other business models.

Cons:

  • Indiscriminating/unfair: a user who follows 10 artists will pay the same as a user following 500 artists. The latter is likely to receive many more notifications each month.

$x/y-notifications

Pros:

  • It's a fair proposition - you buy 50 notifications for say $10. These will last you as long as they may. The more emails you get, the more you will pay. This will attract users who don't follow hundreds of artists.

Cons:

  • Most artists don't really release that many works often. I haven't really figured out a formula (which I should), but for each 100 artists followed, you can anticipate between 0-3 emails sent for a user. If we take the upper limit, then a user following 200 artists will finish his email package in more than 8 months.

no business model

Yes, I'm actually considering this. Introducing billing and selective-feature availability is a huge "feature" in and of itself. Then you also have to deal with getting people's personal details and securing them (right now all I need is a username and email), refunds, chargebacks, etc..

There's also this negative thought that keeps lingering: people barely pay for music streaming services nowadays, why would they pay for a music notification service

What I mean is, introducing a business model, any business model, may drive potential users away, and may not be worth the hassle anyway. I'm not sure.

What say you, Indie Hackers?


  1. 1

    Hi user4,

    I have a few questions about the product/market:

    -Is email the best form of notifications?

    -On what devices does the majority of listening take place?

    Comments on the landing page:

    -I like the simple design with lots of white space.

    -The wording needs a little work.

    -It may be nice to include a screenshot of what the notification email looks like.

    I'm happy to take a deeper dive if you have specific questions. Let me know!

    1. 1

      Hey Ben,

      Thanks for replying.

      -Is email the best form of notifications?

      Quite possibly not. I don't have any knowledge of building mobile apps so push notifications isn't an option.

      -On what devices does the majority of listening take place?

      I would say mobile with earphones. The website is 100% responsive.

      Landing page:

      -The wording needs a little work.

      Anything specific you don't like?

      -It may be nice to include a screenshot of what the notification email looks like.

      Excellent suggestion, thank you!

      ---

      What do you think about the business model options?

      Thanks once again!

      1. 2

        Hi user4,

        The business model options are tricky. I agree that it may be difficult to get people to pay for this service. One option is to build your user base large enough that is becomes an attractive acquisitions for a music streaming service or some other company that wants access to the data. This model could cost a significant amount of money, which may make it difficult.

        I should have said consistency instead of wording. There are a handful of small errors. Here are two examples:

        -Capitalization: capitalize "It" in the second section and "No" in the third bullet point.

        -Stay consistent with punctuation with the bullet points. The third bullet point uses punctuation but none of the others do.

        Hope this helps!

        1. 1

          Thanks!