Need feedback on my landing page
Hey guys,
I'm after some feedback for my landing page for Instaaa (https://www.instaaa.com). I've spent the last few months attempting to perfect this and seem to be struggling with a bounce rate higher than I'd like. Do any of you know why this may be?
Thanks!
If I were you I would:
Simplify the headline (to explain in simple terms the benefit)
The bottom CTA button takes you back to the top of the page which does not make any sense
To decrease the friction at the bottom of the page you should have two CTAs (main to sign up) and second to learn more, or something like that.
If you want to learn how to simplify you message, check out this book: https://www.amazon.co.uk/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
Go through each step of planning a story for your website and then let me know how it went. If you need any help, give me shout!
Good luck!
Bounce rate depends also on the quality of the clicks you are getting. I'm wondering how you're getting clicks and what qualifiers you are using in your ad copy.
Don't be disheartened, I read a statistic that a user visits a page 6 or 7 times before they purchase. I've bookmarked your page.
Looks like a good service. Some things that stood out to me were:
You provide testimonials before describing how the service works. I'd consider changing the order.
the description of how the service works could be more succinct.
I've never heard of any of the startups listed in the testimonials, which leads me wondering about the effectiveness of the service. I thought the testimonials on the testimonials page were more compelling.
You never cite actual examples of the sites you would submit to. Are these sites I would have heard of, or do they belong to a private blog network?