October 5, 2018

Newsletter promotion

Can anybody please share with me how to promote a newsletter when you don't have huge social media presence or following.


  1. 2

    The first thing you need to do is establish some basic facts so you know who you are trying to attract.

    1. What is the newsletter about / what is the purpose of having it?

    2. Why would anyone want to read your newsletter rather than someone else's? There are millions of newsletters out there so what are you offering that is both unique and desirable?

    3. Where is your content coming from?

    4. Who is your intended audience?

    5. What are your credentials - in other words, what - if anything - makes you an authority figure in your chosen area?

    Until you can answer those questions, you cannot proceed. Once you know those things, you can start to ask other questions and begin to put the necessary pieces into place.

    1. 1

      thanks they are really helpful

  2. 1

    Firstly, I've received 2 issues of your newsletter and I love it!

    Your newsletter is for founders (if I'm not wrong), so you can join communities frequented by founders and tell them about your project. You can submit a post or add to a relevant discussion. Here are some places you can consider 👉

    https://founderstuff.xyz/#earlyusers

    https://founderstuff.xyz/#communities

    https://www.eggradients.com/startup-directory

    Here on IH, you can tell people about your project in threads like this one 👉 https://www.indiehackers.com/forum/explain-what-your-startup-side-project-does-in-under-10-words-october-edition-43ed712c17 as well as the 'What are you working on this month' thread at the beginning of every month