August 12, 2017

Ask IH: Landing Page Critique

7

Hi Indie Hackers,

Creating a new side project that is 90% finished (hopefully in the next 5 days I will launch).

Wanted to share with the community the landing page before I continue tidying it up and release the final product: adamapp.surge.sh

The name for the app will be released later in the week.

The app is a super simple read later/bookmarking app for mac.

Will appreciate any feedback on the copy and design as well as if you see it good enough in your mobile or from other device you are seeing it.

Thanks,

Adam


  1. 3

    I'm not an expert on landing pages but here are my first impressions:

    I really like the design. It's clean and flows nicely. I love how the pricing is right there in the nav bar, makes it feel upfront and transparent.

    The content is pretty unconventional since it's all geared toward what you are not. The concept of a bookmarking tool is simple enough that I think the approach could work but I don't think it's there yet (might just be that the demo was missing when I reviewed).

    Something about the copy just felt negative. I'm having difficulty putting my finger on exactly what it is but here's one I noticed from the unfeatures.

    "We Won't Let you read from a "custom" browser that sucks"

    Saying you won't "let" me do something caused a bad knee jerk for me. Might just be me but maybe try "We won't force you to use a "custom" browser that sucks"

    The subheader of your hero section really confused me on my first pass. It's too vague. All the statements required information from other parts further down the page to understand. After reading the entire page, including the unfeatures and FAQ I got it, but your customers probably won't be as patient. Try to make the value statements and what problems you are solving clear.

    "We Erase Every Article Within 48 Hours."

    My reaction: What? Articles? You mean my bookmarks I just saved? Why?

    Maybe its semantics but you're removing a bookmark, is it only used for articles? Again, erase feels negative. I don't know how you want to spin it, maybe "Automatically clean up old bookmarks" or something.

    "AdamApp Respects Your Headspace."

    Sounds nice but honestly I had no idea what this meant, or how you respect my headspace.

    Awesome work getting a product out there and building out a landing page. It sounds like a great little tool and something I would be interested if I had a mac.

    As an indie hacker I'm sure you've seen Julian Shapiro's growth guide mentioned in his podcast but if you haven't there's a good section on landing pages (https://www.julian.com/learn/growth/landing-pages)

    Feel free to reply with questions, I'm happy to clarify anything mentioned above. Good luck with the launch!

    1. 0

      Thanks for your feedback :) Upvoted.

      I changed everything you recommended and will work on the copy more based on your thoughts (http://adamapp.surge.sh)

      I suck at copywriting and I agree with all your points, I can say the same things but making it sound more positive like you suggested.

      By re-reading I got it was a bit negative as you pointed out

      Will keep thinking about the sub header too.

      The content is pretty unconventional since it's all geared toward what you are not. The concept of a bookmarking tool is simple enough that I think the approach could work but I don't think it's there yet (might just be that the demo was missing when I reviewed).

      The app is super simple its a simple MVP but I do wan't to "launch" it on PH and Reddit so I decided to make it a bit polemical (is this a word? ) and maybe cause reaction in the market by doing something unconventional, is just a wild try. still learning.

      like also adding the competition links, I think that's pretty open and no many people do that and is beneficial for the end user, they should be informed of alternatives and options

      I point out what we don't offer because I am trying to scratch my own itch and I feel like most read later apps offer to many things so thought if someone out there thinks the same then they will appreciate those points

      I will try to re-read Julian's guide :)

  2. 1

    It's very clear what the app does. In that respect, the landing page is very good. For me, "read later" is not a huge problem. Maybe reddit ads, by time of day, to market to people who are at work?

    1. 0

      Great idea, will try it when the app is ready :)

  3. 1

    "One-Click Bookmarking App for Mac" would be proper capitalization of the header (Grammar Police -- freeze!).

    1. 0

      Thanks! Will edit tomorrow, please send me more grammar errors if you find :)

      edit :Changed it on the site is now live

      Sent from my Phone.

  4. 0

    Your landing page looks very clean and nice. If I were you I will change the Icon types to something more professional (that is completely my personal opinion). You are getting alot of attention here, I suggest you have a "Comming Soon Page" with a Email Subscription page. If you need help in that direction pls contact me.

    I am in a similar situation, just about to launch my desktop application(First on Windows then Mac OS).

    My current setup --

    App development Tech: I too started with Electron/JavaFX then moved Native .NET for Windows and Swift/Cocoa for Mac OS.

    Hosting: I am swinging between Cloudways, Netlify, Surge..

    Payment: I am currently using Paddle for Payment. Paddle is charge 5% instead of 3.5% of Gumroad. But Paddle provide nice application integration for trail/registration etc..

    I have few questions for you? Please share some info when you have time.

    How are you implementing trailware?

    Why did you go with Electron? Is it not too bulky? (>80MB)

    As we both are in same situation I would like to be in touch with you and share information.

    Goodluck,

    Kishore

    https://www.Tealpod.com

  5. 0

    I really dig it! Its sweet and to the point.

    Maybe consider having the header as a fixed element in case the user decides they see what they like lower in the page and want a buy now button with out having to scroll to the top. Also not sure if there's any point of having the logo redirect back to the only page you have - but if you add more pages in the future that may be handy.

    I'm actually a fan of the "unfeatures" button as its unique and haven't come across that anywhere else. It definitely drew my attention right when the page loaded.

    Also the site has a very intuitive and modern feel to it. I'd say the overall layout of everything is well done. The font was a great choice as well. How did you go about finding and choosing it?

    Interested to see how the big red placeholder will turn out when you're finished. Do you have any ideas for it yet? I think a short animation or video would be best but sliding pictures would also fill that space pretty well.

    Hey I know you're busy with your launch, but if you get a few minutes would you mind checking out my recently launched site/web app and providing feedback? It still needs a lot of work and isn't responsive to mobile yet and I know there are bugs to work out, but just wanted to get it up ASAP to start getting feedback. Its at notepillar.com

    Good work so far and good luck!

    1. 1

      Regarding NotePillar.com

      If I were you I will work more on the UX/UI, select the right font/size and correct location.

      1. 0

        Thanks for the feedback prakis :) You're definitely right good UX is definitely lacking, something I need to improve on. Could you expand more on correct location? Also any suggestions for font/size?

        1. 1

          I am not good with font names, my point is your website font looks more like a word document(that is just my opinion sorry if it feels bad).

          I feel that you developed your website with basic HTML or using a very minimalist HTML Editor.

          The simplest and quick way to change the look of your site is to use a existing website template, there are many free templates available(Which will also come with nice fonts). Just download them and your content. If you like to buy you can get a nice website template for less than $15.

          https://themeforest.net

          https://wrapbootstrap.com/

          1. 0

            No thats great feedback, thanks. Yeah its probably the arial font that's making it look very basic. Someone else mentioned themeforest, haven't checked out wrapbootstrap yet so thanks for linking!

    2. 1

      Hi Congrats on your launch! Upvoted your thread and will comment there :)

      The font I copied/got inspired by it from cashnotify which is also a mac app and their website and app is really well designed

      In the placeholder I will add a video or gif demo of what the app does so people can "Test" the product without purchasing :)

      Thanks for the feedback, I will go ahead and add a fixed header to see how it looks

      Tonight I will start coding all today's feedback and will update in the thread :)

      1. 1

        Thanks for doing so!

        I think that's a great idea to allow newcomers to test the product with out having to buy it. It might be hard to demo everything with how short attention spans users have. I guess just highlighting a couple of the main features would probably do the trick though. Have you considered a free trial? That might be a good way to bring people in since you're going with a one time buy model.

        Stay in touch, really interested to see how things go for you!

  6. 0

    I would change the "Features We Proudly Don't Support" to something simple like "We Don't Do:".

    Maybe some custom icons/illustrations instead of the emojis, they're kinda small now but mostly not memorable. And I'd align the text left there.

    There are a few minor grammar and punctuation issues.

    I like that you link to competition (I like honesty) but it might not be the best business practice. Atleast not so prominently on your frontpage.

    I'd make the header stand out a bit more.

    I'm missing a footer with some generic info. Since you save user data, you will need a privacy policy of sorts.

    Design wise: its nice and clean, very readable. Straight to the point.

    Text wise: it could use more information. Like "Can get back deleted bookmarks?" or "What if I'm on vacation, do I lose all my bookmarks?"

    Good luck!

    1. 0

      Added a footer (will keep working on it since now it doesn't look that good) and the question you recommended in the FAQ

    2. 0

      Thanks for the feedback, will implement and send you for review in a few hours

      Any chance you can also point me where the grammar errors are?

      1. 0

        "2. Why I can't" -> "Why can't I"

        "from the first place" -> "in the first place"

        And a few dots missing in the FAQ

        1. 0

          Thanks for pointing this out, I change and its live on the site

  7. 0

    Hi,

    I have loaded your landing page, and I am trying to evaluate it as a final user. I personally use Pocket, but never go and read the articles, it's just a way to bookmark them. I might be reading articles months later.

    With this given:

    1. I like light design

    2. I feel like Emoji put me on a non-serious mindset (am I reading WhatsApp chat ?)

    3. Try a slightly more attractive font

    4. One time 9 quid payment. There is lots of advices, on IH as well, not to make one time fees (let me rephrase: probably not the best payment solution). Why don't you try a 3 $ each 3 months so to both have bigger earning and also find motivation to focus on your app ?

    5. I'd raise the cancellation time to 72 hours, with some notification mechanism: if I am busy, I will basically forget about the article.

    The idea you are implementing, which is basically "Less Is More" can be very attractive.

    This is my 2 cents !

    1. 0

      Changed from 48 hours to 72 hours as you recommended, its now live adamapp.surge.sh

    2. 0

      I am working on the site to add your feedback and decided to leave the emojis for now until a find a good icon library, I was checking font-awesome but the icons were to serious :(

    3. 0

      Hi, thanks for taking the time and provide feedback :)

      I feel like Emoji put me on a non-serious mindset (am I reading WhatsApp chat ?)

      I will go ahead and change the emojis for font awesome icons and update you.

      Try a slightly more attractive font

      Maybe do you have a recommendation on which font? I don't have a good eye for design

      One time 9 quid payment. There is lots of advices, on IH as well, not to make one time fees (let me rephrase: probably not the best payment solution). Why don't you try a 3 $ each 3 months so to both have bigger earning and also find motivation to focus on your app ?

      The thinking behind this was that the first version will be so simple that I feel bad charging people more than $9 (I thought to make it $9 official but offer a discount coupon so the price would be $5), I was planning to release it as simple as possible but charge and if people buy that than add more product features and charge monthly or like that..what do you think?

      I'd raise the cancellation time to 72 hours, with some notification mechanism: if I am busy, I will basically forget about the article.

      I will raise the cancellation time

      1. 0

        Regarding 72 hours. You can keep the bookmark in Deleted section for few more days and later delete.

      2. 0

        Well, money wise you might charge $ 4.99 a month, since the beginning (you'd not being over the $ 5 emotional threshold), and then you'll start thinking to advanced/premium features.

  8. 0

    First thought: did you test the color and size of the "buy" button? The color looks good, but does it stand out for the user? Just a quick thought --

    1. 0

      Will play wit it when I launch to try and improve conversions, thanks for the tip!

  9. 0

    The landing page design looks solid. The copy could use some work. Here's some feedback of the take or leave it variety:

    • Excessive use of title-case. The features section should be letter case.

    • Too much negativity for me. Feels a bit like a rant on your competition. That's probably by design but I think there is a way to call out all the things your app isn't without using words like "BS", "sucks" and "force". Along the same lines, contrast features you don't support with features you do support. The contrast would make the statement more powerful even if you tone down the verbiage a bit.

    • I like the "AdamApp Respects Your Headspace" line but it is a rough transition from "BS Social Features" also explain how you respect my headspace.

    • Grammar and spelling need work:

      • MAC =>Mac OS X (for clarity)

      • conciously => consciously

      • its => it's

      • then => than

      • You'r => your

    1. 0

      Hi, thanks for your feedback I went ahead and added all you recommended, and will still work/think about the copy more

      let me know if you see other things that you would improve

  10. 0

    I didn't really get it the "unfeature" thing. Maybe put "features" and add a section "feature we proudly don't support". I would also add a call-to-action at the very bottom of the page.

    If not, good job!

    1. 1

      Will add the call-to-action at the bottom great idea

  11. 0

    I think it's a cool idea. I rarely bookmark articles for the reason you suggested - I'll end up with a giant list that I'll never get around to. Instead I just leave the tab open, which is probably the most inefficient way of doing it. I don't use any of your competitors and I wouldn't be willing to pay for utility that cleans up my bookmarks so I'm probably not your target customer.

    But with that being said, I think you should make the TTL configurable. 48hrs might be too short for some people.

    Would also be cool if you could recommend articles for other people. e.g. my girlfriend and I could share a "feed" where we can send articles to each other that will just roll off the feed after some TTL.

    Again, I don't use the competitors so I'm not sure what currently exists and what doesn't - just two features that sound useful to me.

    Best of luck Adam! Let us know how the launch goes.

    1. 0

      I think you should make the TTL configurable. 48hrs might be too short for some people.

      Would also be cool if you could recommend articles for other people. e.g. my girlfriend and I could share a "feed" where we can send articles to each other that will just roll off the feed after some TTL.

      thanks for the feedback :), I might add all those features but right now working on a milestone based MVP, if I reach 10 clients then I will add a firefox extension, if I reach 10 more clients then I might add the TTL Configurable ,etc :)

      I think those are good points but if I start working on them for now it will delay the launch of the app

      1. 0

        ya great point! Just get something out there and test the waters ☺️

  12. 0

    It's just me, I would not put a link on my website that points to my competitors.

    1. 2

      In one of the more inspiring books I have ever read ("ReWork", from 37 Signals) this was one of the things they were recommending: if you cannot meet the client expectations, which is absolutely reasonable, you should be still delivering value helping the churning client to make the best decision. This has positive consequences, too.

      I think that the links on your site, that we are talking about, implement that suggestion.

      1. 0

        Loved this book, and is exactly what I am trying to do, I know my app will be just an MVP so want to be open about it and no oversell it.

    2. 0

      Exactly, but you reacted to it a bit which is what I am trying to do by being a bit unconventional here since this is just an MVP and playing with the marketing, I will invest exactly $0 on this app, thinking of launching it on a free surge subdomain too but we will see :)

      I think that's pretty open and no many people do that and is beneficial for the end user, they should be informed of alternatives and options

  13. 0

    You should list pinboard in addition to pocket and instapaper

    Question: why should users pay for something with less features and more setup than the alternatives like social bookmarking or their own browser?

    Another issue (I could be wrong) is that both instapaper and pinboard don't have investor pressure to do anything sleazy. They're both 1-2 person indie shops. You can probably say the same of Pocket not in danger of being sleazy since it's owned by a non-profit: Mozilla

    You still did good by having something to ship which is something most people don't do.

    1. 0

      Hi,

      Thanks for the feedback.

      I didn't mean the competitors should all have 100% of what I mention in the unfeatures section, they have a mix of those things that makes it annoying for me to use them. and the vc part I might take it out or re-write in some other way.

      example: I use pocket now but I have like 3000 articles and they keep recommending me articles and want me to read on their browser, etc , which sucks for me.

      I am trying to create literally a read later app, not an app that you need to interact with and wants to keep you there, but an app that its there just to store the links and if you didn't read them in 48 hours it means they aren't that important anyway.

      can you please expand on "more setup then the alternatives" ?

      regarding "why people should pay?"

      I see a huge trend coming of people using more conscious based tools than preferring a free alternative that just tries to dictate your life and sell you fake stuff (instagram, twitter , facebook, all those read later apps, ads, etc ,etc),.

      I am trying to get into that type of apps and tools, so thought to create the first idea I had in that field (think the momentum for chrome app, etc..this type of tools that are very simple but bring some kind of awareness and freedom to the person's mind)

      If there are some people that believe the same and have $5-10 to pay they might use this app.

      if no, its ok. I am creating this for myself like scratching my own itch while learning about creating mac apps with electron.

      1. 0

        Just to be clear, this is honest feedback from someone who likes using bookmarking apps. I don't want to be negative, but at the same time I don't feel that several comments of congratulations are very useful. I'm hoping that what I'm writing can be useful for you. This is also not a critique of your product since I haven't used it yet or even seen a screenshot, but just of your landing page. Since we're on that subject, you really need multiple screenshots, even if they're just mockups. It's hard to evaluate a landing page without it.

        I didn't mean the competitors should all have 100% of what I mention in the unfeatures section,

        I agree. It's just that one of your bullet points about pressure from investors stuck out like sore thumb for me. Most of those companies that have investor pressure have either been acquired or just died. The only one left is diigo. It's not a relevant 'unfeature' anymore. It hasnt' been for years imo

        I use pocket now but I have like 3000 articles and they keep recommending me articles and want me to read on their browser,

        I don't think pinboard does this. They do have a popular page but it's not in your face, and you actually have to click on it to even see it.

        I am trying to create literally a read later app, not an app that you need to interact with and wants to keep you there,

        Isn't this what Instapaper already is? Pinboard also has a 'read later' feature that can give you read later links shuffled.

        if you didn't read them in 48 hours it means they aren't that important anyway.

        that is not true at least for me. As a programmer there's a bunch of stuff I have to come back to, especially when it comes to dev ops and config. As a normal person, there are both products and services that I bookmark when I'm comparison shopping for something important. Things that take more than a week. There are also vacations, anniversaries, and birthdays to plan for. I strongly disagree with your opinion on 48 hours

        I see a huge trend coming of people using more conscious based tools than preferring a free alternative that just tries to dictate your life and sell you fake stuff

        I really feel you need to check out https://pinboard.in/ and read the guy's blog. Pinboard was born from this. It doesn't pressure you to do anything and there's no growth at all costs mindset

        can you please expand on "more setup then the alternatives" ?

        Yes instapaper has a mobile app, but I don't have to install any apps for either pinboard or instapaper to use those services.

        regarding "why people should pay?"

        Your app may be awesome, but your landing page hasn't convince me to even try it. So I have to pay for a bookmarking app, that I have to install which only works on a Mac and it doesn't even really store bookmarks?

        I'm not saying that your app has no merit, but the marketing is wrong. Maybe someone on IH can tell you how to fix it? There's one thing I'm sure of: this shouldn't be marketed as a replacement for existing bookmarking solutions. The market can prove me wrong though.

        1. 0

          Thanks for the feedback , will change the VC part I think

          I used pinboard and didn't like it

          Regarding the market proving you right lol , I dont think about market and marketing, even if 1000 people like the app I will only make 10k so I don't take this to serious

          Right now working on the launch muscle and trying to put as many apps out as possible

          If 10 people buy it then continue, if none buy it then onto the next idea

          1. 0

            so I don't take this to serious

            trying to put as many apps out as possible

            If 10 people buy it then continue, if none buy it then onto the next idea

            and in upper post

            I will invest exactly $0 on this app

            thinking of launching it on a free surge subdomain too but we will see :)

            I thought I'd spend my time and give you landing page critique, but after reading all of this I simply got the feeling that this is just one more landing page for which you don't care too much (if at all). I understand you would like to ship often and not stuck with single idea for too long, but haven't you taken that to an other extreme? I mean, how can you validate something the way you are presenting it - not taking it serious, investing $0 etc.? Not saying that you just throw in thousands of $$$, but at least do everything you can to make it succeed :)

            This way it looks to me if something is not good enough (you receive some critique) your response is "doesn't matter, I don't take it seriously" :/

            1. 0

              Thanks for your feedback :) Upvoted.

              I changed everything you recommended and will work on the copy more based on your thoughts

              Changed it on the site is now live

              Hi, thanks for your feedback I went ahead and added all you recommended, and will still work/think about the copy more

              Will add the call-to-action at the bottom great idea

              I am sorry that you got that feeling :(, the site changed a lot based on feedback here and will add today's feedback also.

              I checked your history and your feedback will be greatly appreciated and will improve my site.

              the marketing is wrong

              There's one thing I'm sure of: this shouldn't be marketed as a replacement for existing bookmarking solutions.

              So I have to pay for a bookmarking app, that I have to install which only works on a Mac and it doesn't even really store bookmarks?

              You still did good by having something to ship which is something most people don't do.

              I don't see that as feedback but as negative statements before I even showed my app and way to early to come out with this type of statements for a landing page.. but I might be wrong.