Reddit and Quora ads - any experience?
Hey guys! Anyone here has experimented with Reddit, Quora etc ads? If feels like they are bit off, just sitting there looking like real content, on Quora especially, sometimes being irrelevant to the page's topic.
What was your ROI and what strategy have you used?
Thanks!
I did a test some time ago with Reddit: I dropped nearly $250/mo for a couple months to experiment and see what worked for Reddit users. I had a ridiculously low CTR (lots of eyes though), and didn't get 1 conversion. Many, many different ads ranging from salesy posts to hyper-personal posts. I had higher CTR simply posting in relevant subreddits using my personal account. It's not worth it to me; Reddit users don't seem to click ads.
The problem with Reddit is that everyone there is 'woke'/clever...they avoid ads like plague. Hence the low CTR. Ads do well in 'open' communities where every Tom, Dick and Harry is found.
Very good point, thanks guys! Reddit seemed interesting since one can target the subreddits and specific threads - but very valid point, redditers are too smart to click the ads!
Yes, I've had meh results with Reddit (and Facebook and Twitter) and stellar results with Quora.
The reason for the success with Quora is that they allow you to position your ads beside very relevant questions so the people that see your ad are already in search of solution - which leads to better conversions than an ad trying to lure you in while you're procrastinating on Reddit.
The key is to target specific questions which Quora allows to do, as well as specific topics - this will prevent your ads appearing beside irrelevant topics, as you mentioned. It also helps to target specific countries instead of global reach.
Good luck.
Awesome, I will give it a try :) thanks
I’d actually argue that places like Reddit, Quora, FB, twitter etc are intrinsically awful places to advertise. Think about it - these places have such a sticky product where people can have actual conversations or argue, flame, and fight each other.
Your ads, when they happen to notice it, are taking them away from what they’re there to do which is to be entertained. Leaving the site to see your pitch is often a mistake they rectify by clambering back to it ASAP.
Otoh, search ads, inbound content marketing, tribe creation via mailing lists/being followed as a thought leader is a far better way to get conversions.
I should know - my recent landing page critique thread on IndieHackers had 0.5% conversion rate which is 5x the 0.1% conversion rate of a typical FB ad which typically have a 1% CTR followed by a 10% conversion. Stats source.
Very insightful, thanks :)
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