Should I build a website for each of my products?

I always separate products. I learned this early on. I used to think there should be a hub and everything should flow off one idea and octopus out. This is a bad approach. The internet is the "hub" and you want to exist in as fine niche as possible. Similarly it is the same with websites. I take this mantra to mean that not only should things be separated and exist on their own but should also be hosted as separate entities. Each product from the top down requires individual attention and there should be a determinable feedback loop to all the details where you can make individual specialized changes.

It depends.

If the products are related to each other and targeting a similar audience (i.e., there is audience cross-over), then I would build a single website with multiple products and specialised areas for each product.

If the products are very different from each other and/or the audiences for them are very different, then I would build separate websites.

However, even in the second scenario, it might make sense to have a "parent" website as well so visitors to the individual websites can follow a link back to "Other Things We Do" which then gives you an opportunity either to sell something different or to cross-sell.

I create subdomains for each of my products. If one takes off, I'll move it to its own separate site.

My suggestions below

• Create different websites for each product helps with (individual branding, in-depth SEO, a/b text copies, design style)

-Use the footer to link back to your parent website and vice versa for cross promotion of products.

-Maybe say product y is a product under X group of companies (makes the company look bigger)

-If the products belong to the similar market then you could consider having sub domains.

-Easier to add or edit changes to individual website and not disturbing rest of the products.

-The downside obviously are (domain costs, hosting, time to manage websites individually)

Hope this helps. If you don't mind me asking what are the products you are currently working on?

Regards

Nakkeeran