Hi IH,
today I'm launching CatchIt.io. It's an Instagram growth hacking tool without the use of bots. It helps you grow your reputation on other people's accounts by always showing up and leaving valuable comments to their community and thereby increasing you social reputation in you sector.
# How does it work
Essentially, it's based on the ideas of How to Win Friends & Influence People by Dale Carnegie Summary. I tried to implement a repeatable process that would allow me to be genuinely interested in other people without being late to the party. Therefore, people who share the same interests as me could take notice of me.
For that, I'm exploiting the basic principle of any social media platform which uses a voting system to rank the comments of their post (see IH). The thing is, most people can provide valuable information to a celebrities accounts (like @csallen), if only they had enough time to come up with a post that is worthy of ranking high. By being early, it allows community members to see your posts from the get go if you are able to come up with something that is valuable to the original post.
On IG that is often something that is funny, relevant to that specific account, or simply a praise on what they like in that post. This will often lead to a like by the original poster and will rank your comment on the top automatically, besides the likes of their followers. High ranking comments will than be displayed in the home feed of all followers of that particular account. This allows you to have a huge reach without paying for costly ads. This won't work if you are late and you are basically repeating what other people have said before and coming up with something unique that is still valuable is difficult after 10-20 different comments have already been posted. Hence, it's essential to being early.
The problem now is, that nobody really wants to refresh their IG accounts constantly, although some may do with infinite time, but if you run a business and need to develop one feature after the other, you can not afford to constantly sit behind your phone and do that. There are alternative like bots which could post a generic comment, but they almost never encourage real engagement because they are way to impersonal, you probably know them: "Nice", "Amazing shot", "I like it, follow @xyz if you like rainbows". Therefore, the only solution is to do it yourself or you hire someone else who dedicates their time (for a lot of money) to doing community outreach and basic networking. What if you didn't have to constantly check your account and still be the first on every single post and have the opportunity to create a comment that provides value and could possibly be the highest ranking? Here CatchIt.io comes into play.
Catchit.io will monitor all accounts of which you have an interest in and want that audience to become yours. As soon as any of the accounts makes an update, CatchIt will send an SMS to your phone number to notify you that you should take action immediately. Then you have to be creative and know the innards on how that community of followers acts and be a prime example of them. But, this only works if you are genuine about it. By being fake, you almost always have a difficult time with coming up with something that's valuable. Therefore I recommend doing it only on accounts where you honestly have an interest in their content.
# Why I've built it
Catchit came out of of need to grow my own social media account for Nimonikku, my first SaaS idea with no audience whatsoever. After a friend told me that I should try posting on IG, I noticed that it's very hard to grow if the IG algorithm doesn't push your content on other people's explore pages. But, I didn't want to use bots to grow it, because there is no value in an account with 30k followers, 100-200 likes per post and zero comments. For the type of content that I post on IG, comments are more rare because of it's bluntness but the engagement via likes is still high and is currently hovering around 15-20% which I think is quite good. To be fair, CatchIt isn't the only tool that I use to grow my account. But I'll save that for another time.
To be completely transparent, Catchit is definitely not a tool that will make your account grow from 0 to 1000 in the blink of an eye. It falls in the category of "Do things that don't scale" (http://paulgraham.com/ds.html) and is a long term growth strategy for small businesses by doing basic networking in the community you want to sell your products to at some point (maybe similar to @webapppro and @thomasm1964 do here on IH, always contributing in the comments, there accounts are fairly known and their trust level is certainly higher than others). In the future, I thought of expanding to Twitter, Reddit and maybe IH (in case there is someone who wants to watch @csallen and @channingallen because their posts almost always have that kind of virality to them, let me know).
Anyways, what do you guys think?
So actually i just can just turn on Post notifications on Instagram to have the same result (in realtime)?
Oh god you're right, I'll see myself out.
That was my initial thought as well but honestly there's much you can bring to the table more than just notifications. Off top of my head
Adding to what @thomasm1964 suggested, have a boilerplate Maybe make recommended boilerplates, like compliments for artists could be different for writers etc.
Show how many times you've used that comment on what accounts in the past to avoid repetition.
drafts feature.
Educate user via a companion course/inbuilt guidance on the "organic growth via participation" pattern you mentioned.
Show a mapping on user's follower/like growth vs usage of the app.
Notifications can be panned out so as to not just focus on one particular account.
Let the user pick a topic (or be suggested based on their account) and you can suggest new posts from other influencers in the same topic to comment on.
etc. etc.
Excellent points which I think would add great value if done well.
Thank you. These are really great suggestions.
I also was thinking about the education part a moment ago but also as a free content marketing initiative with various examples on how to do it.
I'd like to have the discovery part too. Right now I'm focusing on influenceres which I already knew for several years. But they are only a handful and I'm just getting about 2-4 notfications per day. Getting to know others could help to increase one's reach even further.
Well i really like your idea and i think you can concentrate on other socials such as YouTube: i receive notifications on channels i follow but they are never in real time so your tool may be really interesting for that media. That said, i'd really follow @thomasm1964 comment: focus on early response.
Yes, even youtubers are notorious for complaining that Youtube subscription notifications are often messed up and won't push the content to their subscribers. Thats a real problem and if you combine it with @thomasm1964 suggestion of using it for early responses, their might as well be a market.
I just looked at youtube's website layout and it's similar to IG. That's implementable in less than a day. Yes!!! Might as well have it running in a few hours :D
Just curious: what's your tech stack?
VPS | Linux | Node | VueJS + Handlebars.js
Or expand the idea as suggested above.
Your value proposition is not really early notification but early response. Concentrate on that.
Speaking of, are they in real time like in less than 30s of the post at all times? I would be able to notify users in less than 15s if I crank up the check interval.
i have turned on notifications from my friends and mostly the push from ig comes 1 or 2 sec later
So I started to use Push notifications the last 2 days on my iPhone, and I have to admit, that if I'm occupied with something (sleeping, loud environment, etc) I will miss IG's push notifications. With my SMS I wouldn't because I turned on repeated notifications that will ring every 2 minutes up to 10 times and I wouldn't miss them, that aloud me to even go after posts while I'm sleeping. Unfortunately you can't do that for push notifications on iOS. Android may be a different story.
would mean u have to check those profiles every few seconds. amost impossible without official IG API, or you have a lot of proxies :)
I have just something like that, but not worth it as you pointed out with a delivery time of 2secs.
no offense, i like your idea :) just speaking as someone who deal with Instagram every day :)
Not taken as offense, it was a mistake on my part, I'm too on IG everyday. Though, I've disabled the push notification because they disturb me too much and I was too blind sighted to look on the profile page for the setting. Before starting out, I looked at the general IG settings page where the notifications are, and could only find settings for mentions, likes etc. So I thought, there probably aren't any. It's totally my fault. There's no reason to apologize.
Honestly I was thinking the same thing. This is essentially push notifications from IG. What's the plan now?
I'll steer towards "Early response" as @thomasm1964 has pointed out. That's essentially what I'm doing. I'll make that process as easy as possible.
For that, I'll look at instagram's and youtube's commenting API on how I could make that work on my own site. Then I'll buy some ads on the channels I watch on Youtube and see if people resonate with it.
After that, I'll polish my second tool, an insatgram outreach tool as a firefox web extension. That's how I've been growing with a high like rate by finding "valuable" followers. It weighs IG accounts based on my own metrics and highlights them accordingly. After finding a good candidate, I start engaging with them by finding common interest on their own pictures and by connecting with them on a deeper level.
But the problem is, it's only usable if you want to grow your account from 0 - 1000, after that it becomes too much work and here catchit.io should have helped out.
Here is a screenshot: https://imgur.com/a/tyDBqy5
That sounds like a very interesting take on a perennially difficult problem.
You're right: in the few forums I use, none of which qualifies as "social media" as such, I often see that certain topics get swamped very quickly and the most highly rated comments tend to be the ones that are seen first.
I think you might well have the seeds of an idea there. I wonder whether it would be worth adding a feature such that people could store boilerplate answers with you so they can quickly access them, edit anything which needs to be tailored to the post and then send it in directly from your site?
So if the same sorts of questions come up (IH example: should I incorporate as an LLC? What tech stack do you use?), a customer could have the bare bones of an answer already stored with you, quickly go in and change a couple of details within the answer and send it off.
Incidentally, despite your suspicions, nothing I am building is for the IH community. You lot are definitely not my target audience! I'm here because I enjoy seeing what other people are getting up to and, sometimes, I think I can help them along the way. It really is as altruistic as that!
That could work, I think if I were combined it with the suggestion of @andretti1977 of focusing on Youtube. There, the comments are highly competitive and the comments are often similar in their nature. I might as well pivot to that.
And thank you for all the contribution you do here on IH. As Ben made his comment, suddenly everything went black and I couldn't think of a way to make it still work. Thank you!
Sometimes, especially when you have been working very intensely on an idea, it is difficult to see the wood for the trees! That's the beauty of somewhere like IH : people can often see things you can't simply because they haven't been so closely involved with the concept - hence @BenRuegg was able to spot a potential show-stopper and @andretti1977 was able to point out that timeliness is everything.
your idea is nice.
Thank you!
As someone else mentioned I can just turn on Post notifications. Just out of interest did you run this idea by any friends?
Yes, by 3 but nobody knew of something like that...Anyway, I'll shift my idea as discussed above.