A while back my online course was featured here and I really enjoyed the support from y'all around it (https://www.indiehackers.com/businesses/webdriverio-online-course).
Having reached my first major milestone with the course, I wanted to try a sweepstakes to promote the course, and just to give something back to the community. You can see the site here: http://learn.webdriver.io/sweeps/
I figured I'd share my results with y'all in case you were interested in doing this yourself. As the week goes by I'll update this post with what I've tried and how it's worked.
Here's what I've done so far:
For the past several weeks I've been reaching out and partnering with some software testing companies to offer a free giveaway for software testers out there. Both through connections I already had, and a few cold emails.
The connections I've had all were interested, and I had a 1-in-3 success rate with the the cold emails. (I'll post a sample email below).
After getting 4 confirmed companies involved, I set up a landing page and email capture form. I'm doing my best to not be spammy, so only if people enter the sweepstakes AND sign up for the newsletter do they get added to my email list.
Anyway, I just kicked off the sweepstakes today. Have had 6 entries so far. Crossing my fingers this works :)