Show IH: Would love feedback on my landing page - conversions have halved :(

Hey! I would say that the first 'fold' is too busy, there are a lot of things competing for the users eye, none of them more prominent than the other.

I would simplify your tagline to fewer words, something like: Gaggle Mail: Group Email, Simplified.

I'd then have your form as a single button beneath the tagline (create a group now), and have the form open as an overlay. Again, just to simplify things visually and make it less distracting.

Then I would replace the background image with something less busy, and/or I would put the testimonials later down the page. The social proof is great, but it's quite distracting visually here.

Hope this helps!

I think @JunaidBhai can help you with feedback or visit http://draftss.com/feedback.html

There is a lot of white space in the first fold. maybe shorten the distance between the 'hero' & the testimonials.

There's a lot of scrolling before I start getting told why I want/need this.

Did you implement any changes just before you noticed the drop in conversion? Any changes in design, copy or traffic sources? Did the drop happen both on mobile and desktop? I'd look into this first.

Hi Simon, couple of questions:

What's the time frame you're talking about? e.g. month vs month, 6 months vs 6 months

Have you, or anyone else, made any changes in that time? i.e. copy change, images or even the infrastructure behind the website

Have the sources of traffic changed in that time? i.e. search, ads or direct

Also how many people are we talking about? Depending the number it may just be luck.