"Signup for our launch mailing list" vs "Register your username" for initial traction
I don't want to call it a "growth hack", but for software where users can choose and use a unique username, (https://eco.com is another good example), it seems that people really want to pick a username, if it's free, on a new platform.
Looking at today - it took a few days to hit a few hundred mailing list subscribers on ohpico.com (my new app, currently in development) but only a few minutes to hit a few hundred people registering a username and providing their email address. So far this test is showing that people are more interested in securing a username than just simply signing up for another mailing list.
Just wanted to note this here in case it helps other software/saas folks looking to build a little traction with the app if it users usernames too.
👌
PS: if you want a username on Pico, you can register one too ;)
Hey Paul - thank you for sharing this. It makes perfect sense now that you have laid it out...this induces FOMO, and since it's free to reserve your username on Pico, why not!
I've also experienced a conversion lift on sign ups for my landing page (www.tribefive.me - for reference). Originally, I just asked people to sign up. But now, I'm offering a free lifetime membership (that will go away when Tribe of Five officially launches).
Even though the offers between our products are different, I think the same underlying principle of FOMO is brought out?
Would love to hear your thoughts on the shortcomings of this approach.
For instance, I bet a higher percentage of people signing up because of the "offer" aren't part of your target customer and may never never use the product. Instead, just just signed up because the offer was good.
Cheers,
Jonathan
PS - I just signed up for your newsletter. Looks cool...excited to get the first one tomorrow!
@pjrvs that's a good idea. What's the difference between Pico and Medium?
Have you seen Medium lately? There are popups, you can only read 3 articles a month, and you can only pay for your own account. Whereas Pico will have zero annoyances like popups for limits for reading, and readers can pay for the accounts of their favourite writers.