When 'search term' was a $0 business, rococo was considered minimal compared to the aesthetic of the average website, and the only influencer around was your best friend, digital marketing was already a thing. It was just called “Hey, let’s send some people a few emails”.
The further we go back into the history of humanity, the more myths we will encounter. Likewise, it’s understandable why the most myths we hear about digital marketing concern the oldest branch of digital marketing - email marketing.
But this changes today. Because it’s time for some myth-busting!