"People buy benefits, not features" is such a powerful concept. Thank you for the reminder and your explanation.
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Indeed is, happy to help!
Thanks for the comment Jonathan :)
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Thanks, this was really helpful - we're just now polishing our landing page - I zoomed in the screenshots on the relevant parts, changed the Feature section to Benefits, and made it more vertical than horizontal so people don't skip over it!
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Hey Brian, glad you found it useful ;)
Those are very relevant changes for every landing page, that's awesome you already made the changes!
Congrats on taking such quick action and cheers man! :)
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@pedrocortes Thanks for all the help and a great summary of how to go about fixing those most common UI mistakes 👍
Don't worry, they are fixing this very soon, trust me! 😉
Yes we are 😉
P.S. The link to "DULO" seems to be broken ☺️
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Thanks! Sorry...the link works now!
It seems I had to have the "https" I only had "weardulo.com" before ☺️
Cheers, Julien!
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👍
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Nice article. I think I've heard all these before, but as always it's hard to operationalize this advice sometimes. That's why I think the feedback people give here helps a lot. When you are mired in the details, it's hard to take a step back and see it how someone new sees it.
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Hey Brian, thanks for the comment!
This was a deep dive from a list of subjects I cover on my new newsletter where I give people 1 actionable advice every week on how to improve conversion thats why it might seem too theoretical. Now that you point that out I tend to go to "deep" in these articles but it's very rare I get any feedback from people even with thousands of views on how to make the writing more effective.
What is the kind of content you took action on before?
How do you think I can use that to write a better article next time?
Looking forward to your thoughts on this ;)
Thanks for the honest feedback, cheers!
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Oh I'm not criticizing it at all. If anything, I'm encouraging others to hire people like you to give their site a second look.
My only point is that it's extremely difficult to take a step back from your project and see it how a stranger sees it. That makes writing copy hard. When you build it yourself, all the benefits are obvious. But to a random person with a problem, the benefits of your solution may not be immediately obvious.
That's why it's always important to have someone else look at your copy and landing page. Even with all the advice in the world, someone fresh to the subject will see things you don't.
Keep up the good work. I like your articles.
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Oh I thought you wanted a more actionable article which I would totally get the point as I am always trying to improve that as with the big articles are harder to make them actionable ;)
Yes, the outside perspective is definitely an advantage I can even notice with the bigger redesign projects ~5 weeks I start to get too familiar with the product too and have to keep that outside perspective always in check!
Very interesting article. Thanks for sharing !
Thanks the compliment Bruno, you are welcome ;)
"People buy benefits, not features" is such a powerful concept. Thank you for the reminder and your explanation.
Indeed is, happy to help!
Thanks for the comment Jonathan :)
Thanks, this was really helpful - we're just now polishing our landing page - I zoomed in the screenshots on the relevant parts, changed the Feature section to Benefits, and made it more vertical than horizontal so people don't skip over it!
Hey Brian, glad you found it useful ;)
Those are very relevant changes for every landing page, that's awesome you already made the changes!
Congrats on taking such quick action and cheers man! :)
@pedrocortes Thanks for all the help and a great summary of how to go about fixing those most common UI mistakes 👍
Yes we are 😉
P.S. The link to "DULO" seems to be broken ☺️
Thanks! Sorry...the link works now!
It seems I had to have the "https" I only had "weardulo.com" before ☺️
Cheers, Julien!
👍
Nice article. I think I've heard all these before, but as always it's hard to operationalize this advice sometimes. That's why I think the feedback people give here helps a lot. When you are mired in the details, it's hard to take a step back and see it how someone new sees it.
Hey Brian, thanks for the comment!
This was a deep dive from a list of subjects I cover on my new newsletter where I give people 1 actionable advice every week on how to improve conversion thats why it might seem too theoretical. Now that you point that out I tend to go to "deep" in these articles but it's very rare I get any feedback from people even with thousands of views on how to make the writing more effective.
What is the kind of content you took action on before?
How do you think I can use that to write a better article next time?
Looking forward to your thoughts on this ;)
Thanks for the honest feedback, cheers!
Oh I'm not criticizing it at all. If anything, I'm encouraging others to hire people like you to give their site a second look.
My only point is that it's extremely difficult to take a step back from your project and see it how a stranger sees it. That makes writing copy hard. When you build it yourself, all the benefits are obvious. But to a random person with a problem, the benefits of your solution may not be immediately obvious.
That's why it's always important to have someone else look at your copy and landing page. Even with all the advice in the world, someone fresh to the subject will see things you don't.
Keep up the good work. I like your articles.
Oh I thought you wanted a more actionable article which I would totally get the point as I am always trying to improve that as with the big articles are harder to make them actionable ;)
Yes, the outside perspective is definitely an advantage I can even notice with the bigger redesign projects ~5 weeks I start to get too familiar with the product too and have to keep that outside perspective always in check!
Thanks for the appreaciation Bryan, cheers! ;)