December 6, 2018

This is the BEST cold email I ever got...

I got a very short email from a man who did the following:

  1. Introduced himself (in about 7-8 words)

  2. Truly praised my web app

  3. Finally, he listed 3-4 things suggestions and advice for my app.

His input was very insightful and appreciated.

I responded and thanked him for the time he took to provide his honest and really good feedback.

He responded back with a little more information about himself....AND the service he provided. It was support software for SaaS companies like mine.

I went to the website out of curiosity and signed up for trial.

I then responded back to him again with how impressed I was with his cold email skills.

His response went something like this:

"I truly and honestly just try to help people. That's my goal. If I do that sales just happen."

I was blown away.

What are your thoughts?


  1. 5

    This approach is thoughtful but time consuming. I guess its a matter of quality versus quantity.

  2. 4

    No, wait, have you bought from his service?

    1. 3

      I did not.

  3. 3

    Marvin - can you share the actual email ?

    1. 1

      It was a while ago. I will try to find it.

      1. 1

        Would love to read the contents of the email.

        1. 2

          Yes, please do share the email and maybe also his website so we can take a look! :)

  4. 2

    That's great. It sounds like he was in fact genuinely interested in helping you.

    1. 1

      Yes he was, Irma.

    2. -1

      This comment has been voted down. Click to show.

      1. 3

        You can sell your product but be genuinely interested in helping people. I do it all the time.

        1. 3

          I think he was helping because he was interested to sell. Not vice versa.

          There is nothing wrong and it's a very good approach but let's just be honest and call things their real names.

          1. 2

            Giving without expectation of direct reciprocity is an empirically sound strategy [1]. In other words, "I will be a good person and hope it comes back to me someday" is possibly not only genuine but also smart. Human nature may be self-interested, but that doesn't mean every isolated interaction needs to be transaction-seeking in and of itself.

            [1] https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986

            1. 1

              I agree that you can help knowing yourself by helping others. It's a life strategy.

            2. 1

              Agree, I just don't think it was the case.

              1. 1

                The info he gave was pretty dawn good and it must have took time to do a little research.

                1. 1

                  Don't you really think that he gave you information in the hope you will buy from them? Do you really think that his only willing was to help you?

                  1. 0

                    Of course he wanted to sell me something.

          2. -3

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            1. 0

              Sorry but I don't see any relation between Einstein's quote and this situation. Everything is good here except you praise that guy's willing to help instead of his marketer's talent.

        2. 1

          I agree. In fact, I think helping people first is the key to all sales. Take it from me I sold Kirby Vacuums Door to Door in college.

        3. 1

          The best salespeople truly believe that what they are selling helps people.

      2. 1

        I think he was, or at least way more than most sales people.

  5. 1

    I think he is a very good salesman. And as for all salesmen, there's a very easy math to do regarding the time it takes to close a client and the value added in the action. Giving something 'free' is one of the ways of capturing your attention (and it worked perfectly). But he didn't close you. If the math of the time he spent 'helping you' and the probability of closing a client times the value of the product don't add up to his salary, I guarantee he wouldn't help people. He is not doing charity, but his work.

  6. 1

    Wouldn't work for b2c and b2p. Too time consuming. For b2b though it's great and could be partually (first touch) automated.

  7. 1

    I try to add value as much as possible as well, with zero expectation of return. What I've found is often times people are so suspicious because they think you really have some sort of hidden agenda. It's quite unfortunate, actually, but it is what it is. It should never deter you from helping/adding value regardless. Good post for discussion, thanks Marvin.

    1. 1

      Yup. It's a cynical world.

  8. -1

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    1. 0

      That's nice too. Helping people is key to all of this.

      1. 1

        Interesting to see MySiteAuditor in your profile. Do you have any tips in regards to marketing channels that worked well for you on that product? I'd be super interested to hear!

        1. 0

          Hi Matt,

          Are you a member at MySiteAuditor?

          We dominated Google for a while. We ranked #1 for free seo audit, free site audit, seo audit, etc. The company exploded via Google search.