Try this if you get traffic from FB ads but no sales

One of the most common complaints I hear about FB ads is “I get traffic but little to no sales”, so here is what I would do.

Given that you have product-market fit (you are selling something people actually want), don’t go straight for the sale with a “buy my stuff” ad.

People need multiple touchpoints before buying something, especially if they are not familiar with your brand.

This means that it will be very difficult to launch a successful conversion campaign on FB without moving your target audience from cold to warm first.

The simplest way to do that is creating a two step mini funnel:

Create a new campaign using a short video (usually 30 sec/1 minute but this really depends on your niche) that shows your products and explains their benefits (FB objective: test both video views and conversion/purchase).

Retarget those who viewed at least 50% (try also different percentages) of your video with an offer (objective: conversion/purchase).

I’ve seen many online entrepreneurs achieving great results using this method.

Hope this helps!