We just launched ManyPixels for blog-writing. Feedback?
Hey IH 👋
Scribble is an unlimited writing subscription for brands starting at $99/mo. We help startups, indie hackers, and brands write high-quality blogs to attract attention to their products.
Writing a blog is a great way to improve SEO and bring in long-term targeted traffic. Blogs are hard work though. You can’t just write one post, you have to constantly maintain and update it.
Writing one well-researched blog post can take up to 20 hours. Maintaining a quality blog for your company can take 100 hours a month. Why do that yourself?
Scribble puts your blog on autopilot. We write useful, relevant blog posts and newsletters designed for your target audience. Here’s how it works:
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Send us a prompt or a loose idea of what you want written
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We spend a few days researching and outlining your blog post, then share a rough draft with you
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We work with you to refine this draft to perfection
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You publish the post on your blog
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Repeat
While our competitors outsource their work overseas to people who don’t speak native English, everyone on our team is a native English speaker based in the US. We're able to keep our costs sustainable by streamlining backend operations with software––not by cutting corners on quality.
We’d love your feedback on what you'd look for in a service like this. We'd also like to know how we can improve our messaging, copy, landing page, and pricing model. Any ideas?
Thanks!
–– Matt, Daniel, & Aaron
PS: This is our 12th product of the year (4th in 3 weeks), as part of our 24 businesses in 12 months challenge: https://www.westvesey.com/why-were-building-24-businesses-in-12-months/
Hey @matthenderson really nice going. Keep up the awesome work. I love the hustling attitude.
Do you have the list of 12 products your team has built till date?
Thanks @Nakkeeran! Yes check out a full write-up here: https://www.westvesey.com/why-were-building-24-businesses-in-12-months/
I visited the site and it now says $499 for unlimited, which definitely come across quite better than $99. I hope it's been going well Matt!
Thanks @GuillaumeBardet!
Got so inspired by your momentum, I set up the upcoming PH page for Outbound Olga.
Scribble looks like an awesome service. Upvoted!
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@matthenderson,
I love the hustle you guys at westvesey have; dalm when do you guy's stop? What's really cool is how so many of you guys work together friction free: what's your secret? Most people seem to struggle to find one person to work with, you have a whole gang. Most of us try to finese code, you seem to have a way of finesing people!
In fairness, I think 750 words is a sweatspot for blog posts, and you only need one or two posts a month.
Though, I have to agree with @louisswiss about the word 'unlimited'. Put it this way, there are charities that claim they run at no cost: '100% donation policy' they claim. What they mean is they claim back tax on donations, and use this as their cost base.
I have a rule of never donating to charities that make claims like this, simply it's no true, and insults one's intelligence. How can I trust my money to be people making a claim like that?
You could very easily build a sales pitch around outsourcing content marketing, without mentioning the u word. You have USPs such as American Native speakers and highly skilled marketing team. You could also offer discounts on Aidem and your other products as a sweetner and differentiator. This would probably do as well, and would avoid alienating some potential customers.
Can't wait to see what you cookup between now and year end.
Thanks @webapppro!
I find this pushback on "unlimited" fascinating. I have a huge list of arguments against the product I've pushed for, and this is not one of them. The intention of trying to make the product affordable, accessible, and competitive distorts into an alienation to our target customers. It's very interesting! I've already started changing our copy to adapt.
We do like the "unlimited" model though as both service providers and consumers. Much easier, and something that we want to be involved with while the market for it grows.
I was going to suggest the other option is to just to raise your price, so that it becomes economically feasible to offer a truly unlimited service.
I see you've thought of that already :)
It's like an unlimited lunch buffer, realistically there's only so much people can eat, so even at 10 bucks the restaurant still makes a killing, especially when that restaurant would other wise be empty.
The trick, I suppose is to set the pricing high enough to cover the average use case. If most people only have 4 article ideas a month, the economics are good. You meter it by concurrency, and avoid the edge and corner cases. I believe the profitability in this model comes from people who like convenience of knowing they have you on standby, even if they don't use the service that often.
It would really be interesting to see your conversion rate before and after this change.
P.S I would really love a blog post about how you guy's work so smoothly together.
First off, congrats for launching something Matt.
I checked out your site, and I really don't think you can call yourself
an unlimited writing subscription starting at $99/month.From your pricing it's pretty obvious that for $99 you get exactly 1 post of under 800 words per month.
That isn't a problem in itself - in fact, if as you say it takes 20 hours to research and write a great post, it's actually a great deal at $5/hour for experienced, US-based copywriters. Almost too good a deal to be believable, some more jaded people might say ;)
Just don't call it unlimited.
Good luck!
Thanks @louisswiss!
We call that unlimited as we offer unlimited edits for every plan. Similar services in the market just deliver a post and walk away. We'll work with you to refine that for as long as you'd like until it's ready for you to publish.
That's why it's "unlimited writing"
We get a deal on US-based writers by working with students and new graduates
Hmmm.
If I have a cellphone plan which includes 100 free minutes per month, can i say it has 'unlimited calls' because I can ring absolutely any phone number that exists in the US?
Anyway, up to you how you market your service.
My personal opinion is that it'll do you more harm than good.
Thanks for taking the time to answer my question
Yeah we've started adapting our copy to address this already.
I don't know, from my perspective this is the best deal on the market, and it feels silly why such a small messaging nuance has such a large pushback
But I'm obviously wrong here, so we're making changes
Thanks for the feedback!
For people who work with writers, the unlimited rings a bell.
Maybe you should define who your target customer is and see what’s his problem.
My current problem is not quantity but quality and I think many people who hire writers will tell you the same.
I like how you're taking this and learning from customer feedback.
So take this as friendly, well-meaning advice:
Your deal may be the best on the market.
The only (or at least the main) way I can judge that is by trusting you to tell the truth.
So when you say something like 'unlimited' when it's clear that pretty much nobody would honestly describe that as unlimited, it makes us wonder what else you're not being completely honest about...
And then I'm left wondering if your deal is the best on the market in the same way that it's unlimited...
;)
CC-ing @Vinrob as inspiration
Great work :) Matt, I run a small FB group on productized services that could help you grow this: https://www.facebook.com/groups/192719694795609/
These unlimited services always say unlimited but it always comes down to a number.
How many words can be written per month and for how much ?
I can then compare this to my writers and see if it’s worth it.
It depends on how clear the writing requests you give us are, how technical the content needs to be, etc. We estimate our monthly capacity as of now to be around 60,000 words. We're also working hard to grow that (onboarding 2-3 new writers a week).