We spent $6.85 million on Black Friday Facebook ads — Here’s what works

The number one mistake you can make with your Black Friday/Cyber Monday (BFCM) Facebook ads is poor planning.

We at Sumo and the agency Common Thread Collective wanted to make it easy for you. No more guesswork. No more tedious data gathering. No more wasting time with gurus and their ebooks.

Today, we're going to show you a data-driven five-part BFCM Facebook ads strategy, based on analyzing $6.85 million of our own clients’ Facebook ad spend data. The best part?

There’s nothing tricky or overly complicated about it. Just good planning and good marketing.

Ready? Let's dive in! 👈