What Can Marketers Learn from Engineers?

Marketing used to be characterised by the predomination of advertising. Nowadays, things have changed.

Over the last years, the work of the marketer has changed drastically.

How can two seemingly irrelevant professionals have so much in common?

How can the mindset of the engineer mean a whole new way of thinking for the marketer?

How can the framework of the engineer introduce the marketer to an advanced model of planning?

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