What do you think about our new marketing site?
Early versions of the website focused on features and technology rather than solutions and the product.
For this version, we focused on the types of users in the system and tailored our messaging to those users: mainly, Entrepreneurs, Engineers, and Data Scientists. This means more content on the site, better screenshots and gifs, better segmentation of the use cases, and better explanation of what different products could do.
All feedback welcome. Thanks in advance.
@datalab sounds like a really good product. I come from a business development background and recently teamed up with two friends of mine to start a data science agency. I'll make sure my tech co-founder looks at this to see if we can use the product for our service.
Will keep in touch. Thanks for posting it :)
Thanks @Nakkeeran - happy to give you a demo when/if you're ready. Here's my email (founders@rhizata.com).
Quick take: It's a good homepage, but it suffers from focusing on the tech, not the solutions/outcomes/benefits.
I think focusing on the outcomes that your software helps your users achieve will be a level up in your marekting.
You mention these users as the focus, but beyond the link in the footer under 'solutions' there's no use of those marketing personas on the homepage.
Incorporating them into the top copy on the site would be beneficial.
Example: https://cl.ly/5fa59405d9f3/Screen Shot 2018-09-26 at 11.11.52 AM.png
Thanks @KaiDavis - great feedback. I'll update in the next few days and try to bring the solutions to the landing page.