Most people have the problem, that they are going into market to broad. In my case I have trouble finding a niche big enough.
In the past I was cofounding and beeing the CTO of a social media agency developing facebook apps (5y, 30FTE, bootstrapped) and a Influencer Marketing SaaS (2,5y, 25 FTE, venture backend) while consulting some freelance clients on the side.
Now i am in between companies. My goal is to bootstrap a SaaS business on the side for some constant MRR in the 4 digit area -> this is my ultimate goal.
Because of my personal burn rate (family + mortage) I currently split my time 50/50 between freelance consulting doing stuff I did for my past companies (business model evalution, ux, prototype development, product management, scaling engineering, technology vision, engineering processes, etc. ).
Due to my past I have a strong network for my consulting skills, but this is not limited to a specific customer niche. There are small and medium businesses, funded startups, single founders, agencies, as clients.. overall it is maybe frameable as a “marketing” niche. So I do not worry about consulting or running out of money.
But I have trouble finding a niche for a new startup business where I want to go market first:
I want something very close to my skills, because I assume that I have to create a lot of content to support the business for organic and sustainable growth. So it should not be too far away from my skills. Also in and also want my consulting business to benefit from it while bootstrapping..
As a self fundet startup I want a market, that is already looking for certain products, even if it doesn’t exist. (to quote Rob Walling)
For my interests (minimum viable product, prototyping, business model canvas, and so on) I found an audience online (around 50-200k searches per month per every one of those topics ), but they seem not directly to look for something specific. Everything more specific, solution oriented, will be bellow 10k searches / month from google. Most of possible solutions I can come up with are in the 3 digit area when I search it up in the google keyword tool.
So I am puzzled if I should pursue the area where I have skills and built an audience (maybe cash in later with a tool) or should continue looking for other opportunities. Maybe something more in the marketing area where I also have expertise?
Thanks for your answers!