Which Of These is Sexiest?
Hey IH fam. I could use your professional opinions on something. Here's the quick backstory...
I recently wrote an update about how I've been going back and forth on what the above the fold headline and subtext should be for PostPilot's Coming Soon page.
I still don't feel 100% with it because while it resonates with me (who already knows what the product is and does already) who knows if it's resonating with somebody landing on the page for the first time.
So then I thought; why not see what my IH fam thinks? They're not fully aware of what my product does yet so they can play the part of the new site visitor.
So with that in mind, I ask for your help...
Without knowing much about PostPilot already, and as an entrepreneur/startup owner; which H1 headline and subtext combo would capture your attention enough to keep exploring the page?
(Note: if you think a headline works with a different subtext option, that's cool too)
---
[option1]
Automated content marketing for busy small businesses
Finally, a complete, fully-automated blog and social post creation solution for small teams pressed for time.
---
[option2]
An automated content marketing department in your pocket.
Got 5 minutes? That’s all PostPilot need to create, schedule, and publish blog and social posts for you.
---
[option3]
Publishing quality content just got a whole lot easier.
Too busy to create and publish content on your blog and social pages? No worries. PostPilot automates all that for you
---
Which one above tickles your fancy the best? Or, are there elements to any of the phrases that stand out to you the best that we can work off of?
Stay awesome. 🤘
[option1] I would drop "busy" because, coming right before "businesses" it sounds, well...busy. "complete, fully-automated blog and social post creation solution" is just too long. "small teams pressed for time" -- maybe "your small team"? The reader only cares about the team they're on. Also maybe include the period for the tagline as in the other two to make it seem more decisive.
[option2] maybe hyphenate content-marketing for clarity (not "automated content"). Also need should be needs. Try an exclamation mark at the end of the sentence.
[option3] Consider high-quality in place of just quality. Or maybe"Publishing good content just got a lot easier." And either "automates it all!" or "automates all of it for you!"
Overall I like #3 best. By the way at the bottom of your landing page I'm seeing "Sorry, no posts matched your criteria." Landing page looks good. Nice, memorable logo, too.
I would say none of these options comes out and says the most noteworthy thing about your service, which is -- if I understand right -- that someone else will take care of writing stuff for me!
This is above and beyond feedback, Shawn! Thank you for taking the time to write all that out. 🙏
RE your last point about the most noteworthy thing: That's great feedback. "Automates" can mean a lot of different things in content tech.
So you're saying to make sure it's more intuitive that WE write/create the content for you vs just automating some steps in the writing/creation process, correct? That is the biggest selling point for you?
Thanks for the kind words on the landing page and logo. And regarding the "Sorry, no posts matched your criteria." at the bottom of the landing page - that's actually where published blog posts are going to appear. Ironically we're in the process of writing and publishing those. =P We're officially making PostPilot public to the world once we sort out the best copy and get a handful of blog posts published.
Thanks again, man. That feedback was great.
You're very welcome! And yeah, until I read through the landing page a second time I didn't realize that you guys want to save me so much work :-) I thought it was some kind of "tweet later" queuing thing.
Good feedback nonetheless! Means we need to make sure we better explain what we do. :)
Wow, I am really not observant. I thought it was a social media scheduler that worked with blogs as well. Totally missed automated creation in there.
That leaves me a bit confused, and wanting to see an example.
Hey Andrew - So it's really both. Our MVP will be the content creation part of things. We already have a creative network that is plugged into our platform that takes care of the content creation. And then a Wordpress plugin so you can deliver your article right into your Wordpress site from your account.
We'll also provide the social media promotional content for your blog posts as well as additional social content created for you based on your blog posts and other elements.
The roadmap involves Calendar and scheduler features so that you can view your content and click to auto-schedule it to your accounts. But that won't be in the initial release.
So we'll eventually be able to handle both the creation and delivery of your content.
That's tough. I think #1 is my favorite, at least the tagline.
If it doesn't feel sleazy, I'd also try to come up with a couple by identifying a deeper problem that will resonate more. "Your lack of time and commitment to content marketing could be your downfall. Automate your content creation and posting schedule..." That sounds a little too drastic, but the idea is that the more the problem resonates at a gut level, the better it will sell.
It's really hard for me to do, and I usually scale it back, possibly to ineffectual levels.
That's awesome feedback, Andrew. Thank you!
I see where you're coming from with putting a spotlight on the problem. To your point, we wouldn't want to come off too sleazy or gloomy in our approach. Maybe we could try that approach out in paid ads or something.
But I agree including the problem early on will help the visitor relate to the solution more and, in theory, help with making sure the right user is signing up. Thanks again!
Option 1 sounds way simpler and understandable!
I'd go for headline 2 + subtext 1
Thanks Ethan! Was there a specific word or phrase in those options that stood out?
I like headline 2 because "in your pocket" is unexpected, so makes it much more memorable & exciting.
I like subtext 1 because it has "finally" in it, "got 5 minutes?" makes me think "oh you're going to waste 5 minutes of my time with your marketing" and "Too busy" looks negative as soon as you look at it, even if it is positive in the context.
Much appreciated, Ethan! That's great feedback. We want to put a spotlight on the problem but not shame them for it. Totally makes sense.