Which one do you -> Pay Higher amount for a rich UI OR Pay low price for email only reports?
We are building some low cost growth hacking tools for everyone.
Which one do you prefer?
- Prefer to pay higher amount for a rich UI dashboards/admin panels.
or
- Prefer to pay low price for email only reports and save some money.
People pay for the benefit something brings to them. The method of consumption is a factor but that shouldn't affect your pricing model. Build the best tools you can, starting small and adding more features as you go, and price for the end product from the start. Emails vs UI shouldn't be a factor in how you price.
Also, whatever you're thinking of charging, make it higher. Low cost isn't always what people want. Amazing tools at reasonable cost would convert a lot better than bad tools at low cost. You also need to generate enough revenue to sustain what you're doing. Don't join the race to the bottom price war.
Look at tools like Ahrefs, SEMrush, and Moz Pro as examples. They price high and people pay it. Lots of people.
I'm no expert, but I would personally like somewhere inbetween, maybe. Like a very very simple and minimal, no bullshit web dashboard which can be similar in some way to what you would send via e-mail.