You don't have 156 million customers.
You don't have global name recognition.
You don't have massive economies of scale.
You don't have competitors breaking down your door and competing you into the ground(if you're in the right industry).
You are not Netflix.
So don't act like it!
This is your weekly reminder to charge what you're worth (which is most likely more than $10.99 per month). Your business, and your health will be better for it.
It's a lot easier to bring in 2,000 customers at $49.99 than 10,000 at $9.99.