@harrydry Harry Dry

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To q…

Carrie Rose is the co-founder of Rise at Seven, a creative SEO agency. Over the last year I’ve been consistently blown away by how easy she makes getting press …

Conversational copy is writing how you talk. It's powerful. And I love it. But, I’ve never found it easy. So I spent the last week trying to get the hang of it.…

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3) No one care…

1) The Doubletree Cookie On check-in at any Hilton Doubletree hotel, every single guest gets given a warm chocolate chip cookie. 75,000 are given out each day. …

Cold emails are contextual. There's more ways than the way to do it. But, this is a template which works for me: It's perfect when you're in the validation stag…

1) Speak with conviction * Don't say “We help” say “It's how” * Don't say “alternative” say “replaces” 2) You're on a speed date If you can't make your product…

1) Use value-based messaging Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brigh…

Jeeeez! Time flies. I remember being on this forum a couple of years ago trying to understand how to actually launch a startup and stuff haha! Anyway, quick sum…