Why are my visitors not converting into pre-orders?
I've launched my globes as a crowdfunding campaign https://igg.me/at/goodwoodglobes and I've seen great conversion to pre-orders from my (very small) mailing list of dedicated followers.
I'm getting traffic from publicity in Canadian Geographic and retweets by people influential in the cartographic community.
But these visitors are not converting into pre-orders. Is there something wrong with my campaign page? Or is it simply a numbers game: should I expect low conversion rates in crowdfunding?
Any thoughts from the IH community much appreciated!