Thinking of running a referral program? Make sure it's win-win
On the last indie hackers worldwide (#IHWW) we discussed organic growth strategies. One of the most effective is referral programs. But how do you prevent it from feeling cheap? How do you refer your friends if you're getting benefit from it but they aren't?
The answer is you make it worthwhile for both parties. One person gets some $ for it, the other gets a nice discount that they couldn't get without the referral. Win for each of them, and a win for you.
There were other great insights at the meetup. You're welcome to join us! checkout the sidebar for upcoming Wordwide meetups. The next is on the 13th!