How to Make Millions by Writing Online with Sam Parr of The Hustle

Episode #161

Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how he's now on track to build an 8-figure paid newsletter — Trends.co — and how other indie hackers can do the same. We talk growth strategies for media businesses, advertising vs subscription revenue, and why learning to write persuasively is the most important skill any founder can have.

Show Notes

  1. 4

    First! 😂😂😂

    OK, now that that is out of the way... this episode has really inspired me!

    The amount of success @theSamParr got in the time he did is impressive. I have begun a new learning curve right here...

  2. 3

    Awesome episode! Love how honest and unfiltered Sam Parr is.

    1. 2

      thank you!

  3. 2

    Hi Courtland, will you post the transcript for this episode as well?

    1. 2

      Every episode gets a transcript eventually!

      1. 1

        But where's the transcript?

        1. 1

          just wait, be patient - it will get updated eventually :)

  4. 2

    I was walking along the sea wall in Vancouver and listening to this episode. Super inspiring! Sam is really the no-BS type and shared TONS of great tips. Thanks so much for this great episodes guys!

  5. 2

    Great episode and solid conversation, @csallen!

  6. 2

    Awesome - thanks man!

    1. 1

      This comment was deleted a year ago.

  7. 1

    Incredible interview! His simple approach to business is refreshing.

  8. 1

    Great episode and solid conversation.

  9. 1

    What is the name of the guy who writes an Agro Tech newsletter and earns $30 millions per year?

    1. 1

      I relistened the podcast and it is called The Van Trump Report and he is called Kevin Van Trump...

    2. 1

      This comment was deleted a year ago.

  10. 1

    This is one of my favorite episodes of IN.

    Before listening to this episode, I couldn't believe Trends.co brings $10M revenue. And it keeps growing, despite lockdowns.

    It's just an email newsletter that sends out research reports.

    But after listening to Sam Parr, it makes sense. The conversations between him and Courtland has a kind of reality twisting power. This is another strongly recommended episode from IH.

    I have a few take-aways from the episode:

    • Emails are gold.
    • Copywriting is a super useful skill and it boils down to understanding people.
    • Cold calling / asking people works as long as you are well-prepared and show respect for their time.

    P.S. I included this episode in the Tonians newsletter. You're welcome to check it out.

  11. 1

    Awesome podcast. A new view 👍 wondering is there discount code for indie hacker for trends.co?

  12. 1

    Excellent interview Courtland!

  13. 1

    His simple time-pressure hack worked. I've became a subscriber 😂

    1. 1


  14. 1

    Hey Courtland, You mentioned another email letter by a guy who doesn't write them very often but is making a very good living from it. I could not understand the name from the audio. What it called? Thanks.

    1. 1

      You might be referring to Ben Thompson with Stratechery.com

  15. 1

    Fantastic interview. Definitely has me questioning some of the rinky-dink little side projects I'm either working on or thinking about working on. Both from a time investment perspective and with regards the financial potential.

  16. 1

    One of the best podcast episodes I have ever listened too... Very insightful. A lot of the advice given made me question some of my current beliefs such as $5/month subscription is a good idea. Thanks @samparr