Hey IH folks! I have been running side projects for years while working full-time. I enjoy every minute with my projects and always push new experiments forward.
Today, I am sharing a simple tactic, which brought me more than 1,933 (and counting) extra visitors and sales to a new project over the weekend. And you can do better!
Building side projects has become a habit, and I learned so much regardless of income. I have been the Head of Growth for some time, and people usually assume I can quickly turn a company from an idea into a unicorn in no time. The hard truth is not.
It really took me 7 years to get here. Sometimes I feel frustrated because I can't perform some tricks in my day job. But side projects filled this gap and allow me to build, test, develop, and solve any problems I want to.
I have been in the venture building and startup investment industry for several years. I often hear that early-stage startups cannot achieve their fundraising goals.
There are many underlying obstacles by default, such as accessing the investor network; lack of knowledge of venture capital; unclear fundraising strategies; trapped by legal procedures; and no clues to show the correct metrics.
I want to help. However, my full-time position is restricted and cannot meet the needs of all early-stage founders. This is really annoying when you find a problem but can't really raise your hand.
Therefore, I built VenturesList - a startup investment library designed to help early-stage startups develop funding knowledge and strategies by showing essential resources in the investment life cycle.
There are a few obvious channels and communities that I’m involved in. Including my own social network, Indie Hackers, accelerators, and selected Facebook & Slack groups.
I have been running a 30-day challenge with Makerpad and many of you also participated in the game. VenturesList was published exactly a week ago, and when I posted it on social media, there were already a mild amount of tractions, so that I could buy more coffee and ramen.
This is not enough. I want to see a vanity hockey stick that everyone is excited about, even it's only temporary.
I adopted a strategy and named it "Always in launch mode, replicate in a different form", still looking for a fancy name.
In short, I duplicated my website using other software, and then release the product to a community closely related to that particular software.
You probably saw it elsewhere. VenturesList was built with Carrd and I re-built it on Notion, almost the same design.
Original - Carrd: ventureslist.com
Replica - Notion: bit.ly/ventureslist_notion
I re-published in the Notion community because:
You may argue because Notion is a cult, so you can basically get a lot of attention instantly, right?
In fact, I have adopted the same strategy with other new or uncommon tools, which also gives me decent traction for other projects as well. (Example)
The whole concept is based on curiosity. People like to see new products and inspirations. You are basically unlocking possibilities and encourage people to think "I can do this too, and do it better!"
I could have done the same as VenturesList built with Webflow, Bubble, Glide, etc.
After all, a tool is just a tool. The most important thing is content and execution.