1 Basic SEO Mistake To Avoid (Specially Service-Businesses)
Do You Make This Mistake?
Service pages for agencies and freelancers are important that educate visitors about your offerings.
But the mistake many brands make is:
Putting every offered service on one single service page.
Here’s an example →
As you can see, the brand has added different services on one page.
The problem?
This limits your SEO ranking potential.
For example, consider that you provide three kinds of services:
- Web designing
- SEO
- Graphic designing
Now, you have created one service page where these three services are added all together.
Now, will your service page rank on money keywords like Web designing services, SEO services, and Graphic designing services?
In most cases, the answer is NO.
Instead, you should have three different service pages. In that way, you’ll have a better chance of ranking on those money keywords.
Now, re-check whether you have made this mistake or not.
Good luck.
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I'd also add, having run SEO for multiple agencies and a lot of service providers:
Do some Googling ahead of time to see if you can find an example of what you're trying to do. Can you find a single example of a site ranking for services related to SEO AND web design? This is true for SaaS companies as well. If you serve multiple audiences, do some digging before you decide that building out 50+ pages is the best way to tackle it.
In most cases, I've found individual pages perform better for individual service keywords. But obviously, a basic search will save a lot of time and effort.