10,200 users within 48 hours 🎊

I launched my product Sety https://sety.io late last month.
Growth was really very slow at first, we only crossed 100 users after a few weeks and I was so worried.
I had just shared the app with people on WhatsApp, Twitter, family, etc.

Yesterday, I woke up with 118 users.

We have a severe issue with police brutality in my country Nigeria you see, and I went on twitter and found the "End Police Brutality" hashtag trending.
I had an epiphany.

I pretty much built a danger zone reporting functionality into the core tech of my app, so I only had to make few adjustments from the server to include a new category for police brutality.

I did an update to the twitter page specifying Sety can be used to report police brutality incidents, it blew up.

We got 8k users in 24hrs, and we're currently on 10,450 users, and it's barely 32 hours. Without paying a dime in marketing and promotions.

Our server crashed 😒, and I spent the better time of the night scaling with my engineer and worrying. I only just returned home after 24 straight hours working with a big smile on my face. How everything changed because I added a function to the app that meant so much to people the most. The timing was perfect and now people.
It was the trojan horse because now people use the app so many other purposes.

Looking to expand the team and hire more people to take my idea to the next level.

Thank you all so much, I am overwhelmed 😁

  1. 3

    That's amazing!
    Congrats, and thanks! It's a serious issue and a much needed application!

  2. 2

    Hi Adetiwa, awesome! Are you going to release for the united states

  3. 2

    Awesome! Congrats man. Any thoughts on your next functionality?

    1. 1

      Video/Audio Streaming,
      Machine learning,
      Direct integrations to existing first responders
      Sety's ability to also call the police on your behalf
      and more.

      Still want to add to the list, so if you have any ideas, it will much be appreciated 😁
      Shoot me an email at [email protected].

      1. 2

        If something comes to mind, I’ll definitely email you. The brainstorming part of scaling is always such an energetic time. I hope you enjoy it. Good luck!

  4. 2

    Fantastic! It's all about hustling. :)

    How do you ensure the users stick around?

    1. 1

      We're planning to add up more features to make the app really sticky. That's the immediate plan, so users actually stay, and remember the app.
      Hit me up on [email protected] if you have any ideas of your own, it will be very much appreciated 😁

  5. 2

    Wow, fantastic story. How many twitter-users did you have before that event on twitter?

    1. 1

      We had like 50 before. We gained 500 in a day. DMs and activity have been busy 😁

  6. 2

    Thats good news Adetiwa. really crazy.

  7. 2

    That's great news! And sounds like it serves a great purpose. Also encouragement for me to spend more time on social media! Lol

  8. 2

    That's amazing! congrats!

  9. 2

    👏 Major Adetiwa! +1000 for trying to solve a real problem

  10. 2

    Super congratulations !

  11. 2

    Awesome, love how you adapted your tech and process to reach your users!

  12. 2

    This is incredible. Congratulations.

  13. 2

    Congratulations brother.

  14. 2

    I downloaded it but I never received the confirmation sms even after retrying several times. I don't understand what is the need nowadays to always get an sms confirmation, that breaks the user flow and when it doesn't work like now with this app it's frustrating

    1. 1

      Apologies sir. We're currently fixing this. An update will be made to the AppStore taking out SMS confirmation

  15. 2

    Damn cool! Very well targeted!

  16. 2

    That's impressive! I would be a very happy man if I saw those numbers that quickly :D I like how you saw an opportunity and moved quickly to exploit it. Well done!

  17. 2

    I think it is brilliant how you spotted the niche opportunity there and were quick to add it as a feature in your app. You reaped the well deserved rewards. Here's to your continued growth. I love the app premise and potential!

  18. 2

    Just downloaded. Perfect timing for this app.

  19. 2

    Awesome. A perfect example of 'striking while the iron is hot'.

  20. 2

    Sounds amazing, and looks like your app will definitely succeed.

  21. 2

    This is truly early doors for an amazing app. Has so much potential, well done!

  22. 2

    That's amazing. Goes to show that there are always plenty of users there if you can correctly find demand as you did.

  23. 2

    Wow, this is amazing! Crazy how you can be going slow one day and the next everything turns around. Whoever said luck is just persistence was right ;) You found the right moment and capitalized on it! Great job! Please keep us updated on growth, this will be a fun one to follow!

  24. 2

    HAHA I imagine the adrenaline when scaling your serve due to the amount of new users, I'm sure now you laugh about it.

    Also it's pretty interesting that you only have 20 (21 with me) votes and that amazing amount of new users now, this is a great example that shows that "if you don't have many votes on PH your not be successful" is false!! cheers!

  25. 2

    Wow, big ups bro #EndSars

  26. 2

    Thats great for your usage numbers. But it say bad things about the police force 😢

    1. 1

      Thank you. The police force in my country is arguable one of the worst in the worst in the world, and there's a bunch of other cool features. And more still being implemented.

  27. 2

    @adetiwa Wow, that’s amazing... nothing like being able to quickly pivot to find an opportunity... 👍

  28. 1

    Wow sound great. Just need to be in the right place at the right time. nice work!

  29. 1

    Hi @adetiwa,
    I am a full-stack developer and will love to contribute to this awesome app. Get in touch if you are looking for developers:)

  30. 2

    This comment was deleted 8 months ago.

  31. 9

    This comment was deleted 8 months ago.

    1. 1

      Thank you, yes it does

      1. 2

        This comment was deleted 8 months ago.

        1. 2

          Oh wow, 😁 that's incredible!
          Sure, it's coming. Thank you so much!

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