I launched my product Sety https://sety.io late last month.
Growth was really very slow at first, we only crossed 100 users after a few weeks and I was so worried.
I had just shared the app with people on WhatsApp, Twitter, family, etc.
Yesterday, I woke up with 118 users.
We have a severe issue with police brutality in my country Nigeria you see, and I went on twitter and found the "End Police Brutality" hashtag trending.
I had an epiphany.
I pretty much built a danger zone reporting functionality into the core tech of my app, so I only had to make few adjustments from the server to include a new category for police brutality.
I did an update to the twitter page specifying Sety can be used to report police brutality incidents, it blew up.
We got 8k users in 24hrs, and we're currently on 10,450 users, and it's barely 32 hours. Without paying a dime in marketing and promotions.
Our server crashed 😒, and I spent the better time of the night scaling with my engineer and worrying. I only just returned home after 24 straight hours working with a big smile on my face. How everything changed because I added a function to the app that meant so much to people the most. The timing was perfect and now people.
It was the trojan horse because now people use the app so many other purposes.
Looking to expand the team and hire more people to take my idea to the next level.
Thank you all so much, I am overwhelmed 😁