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10 bite-sized tactics to find leads (Screencast format)

To be honest I’m not a big fan of “tactics” based posts myself since most of these 'hacks' don't matter without a coherent process or strategy. But it’s fun to figure out a good excuse to reach out to potential customers.

These aren’t sophisticated and some of you might be already familiar with them, but thought it would be worth posting here. My respect for video creators quadrupled after pressing the cancel button on loom far too many times.

  1. Finding decision-makers using LinkedIn: You can use boolean operators in LinkedIn and save yourself a sales navigator subscription in many cases. OR command (must be written in CAPS) allows you to create a list of possibilities for which only one match is important. You can use other operators to exclude results too.
    For example “Marketing Director” OR “VP of Marketing”

https://i.imgur.com/3HDrioC.mp4

  1. Find companies relocating/expanding to your target geography. If you are selling a product/service such as outside recruiting services, IT equipment, payroll processing, catering services, etc this could be useful. Use google alerts to set this up.
    For example, “company plans to expand” OR “announces new building” AND “Location”

https://www.loom.com/share/90129e6db0ca47ac8ea31b92dc93a8aa?sharedAppSource=personal_library

  1. Find the latest discussions around your expertise(in Reddit, Quora, etc) to chip in with a comment. Helpful for those who want to generate leads in a ‘subtle’ manner. Here’s the formula: [topic] + site:[http://forumname.com] + intitle:(who|what|when|where|how).

https://www.loom.com/share/2ebf3ef1b8a1474ebb5c98fdbbad8baf?sharedAppSource=personal_library

  1. Finding out your competitor’s users/growth.(for web technologies)

Let’s say you are selling a form builder and want to analyze paperform’s growth and their customers. builtwith.com can help you with this and even the estimated tech spend of users.

https://www.loom.com/share/8490dd7377f84549922705b4d3c24a55?sharedAppSource=personal_library

  1. Finding companies on a hiring spree.

A hiring spree could mean opportunities for those who sell services/products in recruitment, employee engagement specialists, payroll operatives, IT providers, etc.

Glassdoor’s Hiring Surge option can help: glassdoor.com/Explore/top-companies-us_IL.14,16_IN1.htm?isHiringSurge=1

https://www.loom.com/share/59a1a8dc0b8a45369a3f3b6ae106e907?sharedAppSource=personal_library

  1. Finding recently joined executives to build relationships with. A new executive most likely has the motivation to make an immediate impact on her role. This makes her reciprocate to ideas that help her in achieving it. Linkedin sales navigator’s ‘changed jobs’ feature.

https://www.loom.com/share/56db77a2d30a460699fe5e8008430c71?sharedAppSource=personal_library

  1. Tracking Merger/Acquisition deals to find opportunities. Merger and acquisition can bring in opportunities, including the re-evaluation of existing suppliers. I’ve even heard about SEO consultants specializing in merger and acquisition challenges.
    Track using this alert: (“Your Industry” AND merger) OR (“Your industry” AND acquisition)

https://www.loom.com/share/f309b0323a8a48bbb41a7d5bac452748?sharedAppSource=personal_library

  1. If an agency has earned the trust of a client then they pretty much want to keep it going. If you’re selling complementary tools/services to agencies, this would be a good time to pitch. Track updates on agency-client pages in your niche using visualping.io

https://www.loom.com/share/d975dc698c4c41f0ba0e26aa0a722cba?sharedAppSource=personal_library

  1. Finding opportunities from social feeds. Use startuptracker.io to track updates a company publishes on their social feeds. For example, if the CEO mentions the challenges for her company in an interview and your product addresses it, that’s a good opportunity for a pitch.

https://www.loom.com/share/28ec493be39a49e4a25fc29d90d4edcf?sharedAppSource=personal_library

  1. Find people looking for your service on Linkedin. This simple tactic works mainly for Linkedin, although it could be applied to other social sites too.

a. Input “looking for” + Keyword (related to your product/service) in search.
b. Filter by ‘content’
c. Sort by ‘latest’

https://www.loom.com/share/4a044d253725467a8b53b1314391c5f0?sharedAppSource=personal_library

If you prefer a tweet thread format: https://twitter.com/akhilpedia/status/1333992894089236480

  1. 2

    Hey Akhil this is awesome! Already took advantage of #3 and found a subreddit that's pretty solid for my research needs.

    Thanks for sharing this list!

    1. 1

      Glad to hear Jerome! Thanks for sharing.

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