10 Essential Tips for Crafting a Killer Cold Email With +90% Open Rate 😍 💯

Cold emailing can be an effective way to generate leads and grow your business. Crafting a cold email that grabs the attention of your recipient and gets the desired results can be a challenging task 😥.

However, with the right approach and strategy, you can create a killer cold email that not only gets opened but also elicits a response.

In this article, I will share my strategy and how I got +50% engagement rates and how you can follow 10 steps to create email campaigns like that.

Here are ten essential tips for crafting a killer cold email 🔥 that gets results:

1️⃣. Use a clear subject line:

Make sure your subject line is clear, engaging and concise, indicating the purpose of your email.

Avoid using vague or overly salesy subject lines, as these may turn off your recipient 😟.

Remember, this is the thing that matters the most when it comes to open rate.

2️⃣. Keep It Short and Sweet:

People are busy and don’t have time 🕛 to read lengthy emails. Keep your email short and to the point. Get your message across in a few sentences, and make it clear what you’re asking for. 🤓

I escaped this traditional way of writing long emails and switched it with video prospecting. 📹

3️⃣. Personalize your email:

Begin by addressing your recipient by their name 🗣 and mentioning something specific about their work or company that caught your attention.

This shows that you have done your research and are genuinely interested in connecting with them. 🤝

You can use video prospecting to make it more appealing. Like recently I used hify.io and tried it's personalization 😌. It helped me with the stuff I mentioned above and more, like custom titles & landing page URLs. 🔗

• Quick walkthrough, it's a video prospecting tool and it helped me a lot with my campaigns. It uses AI to mimic my voice 👄 💬 to call out the prospect's names and greet them 🙋‍♂.
• I recorded 1-2 min short generic videos (for all my niches) to save time and used AI tools like the one I mentioned above to personalize them and safe effort.

4️⃣. Highlight your value proposition:

Clearly state what you can offer your recipient 💁‍♂ and why it would be beneficial to them. This could be a solution to a problem they are facing or a valuable opportunity 💡.

• You can show them in a short video on how your service works or get a call-back for that.
• I used graphs and metrics in my videos to make them more appealing and easy to understand. Hify.io helped me show them as backgrounds while I was still in the video. 🎞️🤷‍♂

5️⃣. Provide social proof:

Include social proof in your email to show that your product or service is trusted and valuable. This can be in the form of customer testimonials 👨‍💻 or case studies.

If you have worked with other companies or individuals in your recipient's industry, mention this in your email. This helps to establish trust and credibility. 👨‍💼 💯

6️⃣. Use a professional tone: ✍️

Use a professional tone throughout your email and avoid using slang or overly casual language. This will help you establish credibility and show that you take your work seriously.

7️⃣. Proofread and edit:

Before hitting send ↩️, make sure to proofread and edit your email carefully. Check for any typos or grammatical errors, and make sure your message is clear and concise.

Use short paragraphs, bullet points ✅, and subheadings to make your email easy to read.
This makes it more likely that the recipient will actually read your email instead of ignoring it.

8️⃣. Offer a Call-To-Action:

End your email by offering a clear call to action, such as scheduling a call 📞 or meeting to discuss further. This makes it easy for your recipient to respond and take the next step.

• For this too, hify.io helped a lot. It embedded my calendar within the video landing page which made it easier for people to book meetings with me or call-back. 📲

9️⃣. Follow Up:

Don’t be afraid to follow up if you don’t get a response initially. A gentle reminder can go a long way in getting a response. ✉️

Sometimes your email can get lost in a long list of emails that they receive, so a follow-up spaced by a few days can help bring your email on the top of their email list.

🔟. Be Persistent:

Cold emailing is a numbers game. Don’t get discouraged if you don’t get a response right away. Keep sending emails and refining your strategy until you start seeing results.

In conclusion, crafting a killer cold email takes time and effort. By following these 10 essential tips, you can craft a killer cold email that grabs the attention of your recipient, increase your chances of getting a response and generating leads for your business.

Good luck!