Most podcasters have guests, but few podcasters get enough value from their guests ;)
I just finished collating a BIG list of 11 methods to get more from your guests...
Here they are:
This is now widely accepted in the podcast space... you jump on a podcast as a guest, you share afterwards.
This immediately gets you, your business and your podcast exposed to the guest of that audience.
This is a no-brainer.
If your podcast is going to thrive in the coming months and years, you need to get better.
Your site will only rank in Google for keywords if you get other relevant and authoritative sites in your niche to link to you. And who better than your podcast guests?
There are two ways we can do this:
Good guests will know other good guests, it's a simple as asking the guest post interview if they know anyone they think would be a good fit. Then you just reach out to the new person asking if they want to jump on:
Personal intros are effective.
And this can be MASSIVE in sales process. Your competitor may be bigger, better funded and have a better brand than you. But if they don't have an intro, you'll be the first to get the meeting.
This is the holy grail:
How?
Well first we must ask... what is a VERY low commitment and relevant step that you can take with your guest towards solving their problem post interview?
This could be:
Now not every podcast guest will be a perfect customer.
But what I can say is that most guests will be either a perfect customer or a perfect partner. E.g. they will either be able to buy your product or will have an audience or a network of people that could buy your product.
Now if you don't want to move a guest down the sales or partnership process - the least you can do is maybe get their feedback on what you're trying to do right?
For this, simply ask the guest post interview for 15 minutes of their time so you can ask them a few questions about your niche and for them to review your product/service.
This is a no-brainer.
Simply invite them to be a moderator in your community:
Few people use this one...
But you when you are trying to book a guest you are selling. You are selling them your audience and exposure and you are buying their time.
So when you normally sell something, you normally include a testimonial from someone else that has taken that risk.
So why not do this with your guests?
Again, remember when you reach out to a guest to bring them onto your podcast — you are selling.
What is another trick sales people use when selling?
Social proof.
When you get a big name guest, use their name or their businesses name in your outreach or conversations with new potential guests.
I hope that helps any indie podcasters that have guests on their show - do you know of any others that I missed? 🤓
((Full post here))