I launched my first ebook on Gumroad, and wanted to give an update on it. The book is this one: https://www.indiehackers.com/product/the-tech-resume-inside-out
I started writing the book late May, and opened a Gumroad page shortly after, taking preorders, and then shipping multiple, beta versions of the book.
I pushed back public launch several times, but launched 13 days ago. Since then I've had a bit over $13K in revenue ($18K in total). Some more details on the launch and more detailed revenue screenshots are in this Twitter thread: https://twitter.com/GergelyOrosz/status/1318926645059833857?s=20
Here's what I learned so far:
I didn't have huge expectations, but I shipped on day one with a few things that helped virality far more than most products: I offered it for free for people who would be my most likely customers, generating lots of goodwill, and some social buzz. But this buzz is less than you expect.
I get about 20% of visitors on my landing page tap on "buy now", and a quarter of them actually buys. But if no one comes to the website, no one will buy. For launch, you can utilize your network (Twitter, LinkedIn, Facebook): but this is is a one-off, and you need to have a good one to start with (I had a decent Twitter and LinkedIn audience).
I am giving the book away for devs out of a job. No strings attached. There are probably tens of thousands of people like this. So far, about 200 have claimed their copy, despite many people sharing.
The same will be true for your product. You'll have lots of people who would get great value out of it. But they will never hear about it, unless they somehow come across it.
I originally only planned to launch an ebook. Close to launch, I decided to add in a video of me giving my interpretation of the book, and partnered with Standard Resume for discounted, and quality resume templates (https://standardresume.co/). This tier resulted in 33% of my revenue.
I am optimizing for "engaged readers": people who will find the book useful. Either because they paid for it, or because they need the book. I've deliberately started with a lower price, to try to capture as many customers as I can.
This is new territory for everyone. So far I've played around with a custom landing page (see https://thetechresume.com/), PPP discounts, giving away free books or packages, and I'm looking at other, "out of the box" partnerships.
It's a really amazing time to create something, and figure out what does, and what does not work. Hope this was helpful!