13 steps to writing a competitor analysis.

Hey everyone,

I've put together a guide + template for completing a competitor analysis.

It's broken down into the following main steps:

Competitor overview
1 - Identify your key competition
2 - General competitor information
3 - What is their unique selling point?
4 - Competitor SWOT analysis

Product analysis
5 - List their key product features
6 - Competitive pricing analysis
7 - Is their roadmap public?

Marketing analysis
8 - Competitor website analysis
9 - Content analysis
10 - Social media analysis

Competitor's public image
11 - Customer reviews
12 - Your competitor in the news
13 - Popular posts from external sources

Here's the full article.

Feedback always welcome!