Greetings Indie Hackers,
Just wanted to give a quick introduction about myself and my business. I am a woman in the industry, which I feel like makes me a bit of an outcast. There are times where I have trouble finding my fit; trouble feeling like I have a place where I can go and talk to likeminded people who are open to getting to know a woman in this business. Well, let's go for it!
I started my SaaS, The Agent Nest, in January of 2020. Before starting this business, I had another company called MoRealty Marketing that I ran for six years (Still don't dig this name!), where I did individual marketing for real estate agents. This took me a lot of time and I felt like I wasn't get properly compensated in regards to the amount of effort I was putting into each client. I teamed up with my long-term boyfriend, who is a developer, because I wanted to get in the world of SaaS and start a company that was a little more hands-off. Thus, The Agent Nest was born.
I wanted to create a product that provided marketing content, such as social posts, videos, postcards, etc., for the real estate industry that agents could instantly access for a set monthly fee. I will tell more about the process of how I got to where I am today in other posts. For now, I wanted to do a bit of celebrating.
When I started my company in January, I had six people sign up. At $32/month/person, I wouldn't say that is a very sustainable reoccurring monthly revenue. I spent hours developing a marketing plan for this company, I reached out to real estate agents on social media through ads, cold messaging, and through a few connections I had made with my previous company. (I will go into this more in a separate post) Here is the timeline of my MRR after working day and night on building my following.
As you can see, I was stuck around the DREADED 5k mark for a bit. After surpassing that mark I have so much hope for the future of my company. The great thing about The Agent Nest is that it ALMOST runs itself without any support. Each month I add new content and my customers don't reach out very often (That was until I hit around the $6000 mark). I'm going to be making my first hire soon and I am looking forward to that. My goal is to get to 10kMRR by July (I know...big goals here).
That's a sort of shortened version of my story. If anyone has any suggestions on who I should hire first- support, marketing person, graphic designer, I would be grateful to accept.
Thank you for reading and I will keep you all updated on the regular!