Building in Public September 23, 2020

$15000 from selling a Notion template: the process and results

Ben Issenmann @Ben

3 weeks ago, as I thought about how I could become a hyper freelance myself, I decided to launch a product. Here are the steps I followed:

  1. created a Gumroad account
  2. designed a nice mockup presentation
  3. set the product to launch on September 15, pre-selling at half the price ($38)
  4. shared the landing page to a few work friends and wrote an IH post

I got 12 pre-sells in 2 days. I was onto something.
So I actually created the pack.
I locked myself into my room for a full week. Launched it on September 15, got some feedback, applied improvements, then translated the pack with Deepl in French, in a day.

This gave me the testimonials I wanted to launch the product on ProductHunt, which I did today. It's currently #1st of the day and I expect to make about 10 more sales from there.

You may know Marie Poulin, I'll be doing a livestream with her this saturday to present the pack too, and this is probably going to bring a few sales too.

I've put 2 full weeks of work for $2000 so far. This is good. I'm going to make a living creating stuff on the web. My mom's gonna be proud. Here's the link if you want to check it out.

The goal of this post is to show you that this is possible. Yes. You can make a bit of money selling assets you've already created. And it's a fun journey, a lot to learn about marketing and building partnerships with people online.
Let me know if I can help,

Yours truly

EDIT: Currently at $4000 with the PH launch!
EDIT 2: Currently at $6500 with Marie Poulin's livestream!
EDIT 3: Currently at $11000 by being #2 product of the week on PH!
EDIT 4: 2 months later at $16000...

  1. 2

    Very nice! Love your site's design too.

    1. 1

      Oh yeah I love spending time on my website's design <3

      1. 1

        It's clearly paid off!

  2. 2

    Nice work, Ben! Evidence that the 2 Week Product is possible!

  3. 2

    omg, that is amazing!! Congrats

    1. 1

      thank you thank you thank you

  4. 2

    Congratulations Ben, posts like this motivates us to keep going

    1. 1

      oh that's good news

  5. 2

    Great work Ben, congrats! Bookmarking the content for if I start freelancing later

  6. 2

    Awesome execution Ben

  7. 2

    Amazing work! You are doing an impressive job with both the product and marketing side. The results are well deserved 👍

    1. 1

      love love love love love

  8. 2

    I’m blown away by the beautiful landing page you set up. I think the content and the messaging is so spot on. The preview video was the first thing I clicked on and it gave me a very strong sense of what the pack is about.

    Congratulations on your success thus far, and I imagine it’s only going to get bigger!

    1. 1

      Hey, that's a nice message. Thanks mister!

  9. 2

    Woah pretty interesting. I think Notion (and simlar products that are gaining traction) are slowly turning into platforms, so there will be an opportunity for a) templates b) an app marketplace I'm pretty sure they'll open if they continue to grow.

    1. 1

      I'm talking quite a lot to Valentin Geffroy these days who's building exactly that, a marketplace around Notion. You should check it out: https://www.notioneverything.com/ Cheers!

  10. 1

    Valuable product, Ben! Great job! 💪

    1. 1

      Yeppeeee thanks!

  11. 1

    Very nice! Hope to see more community driven templates for Taskade (https://taskade.com) in the future. We'd love to work together!

  12. 1

    Would love to help anyone who's trying to do the same. Just ask a question here

    1. 1

      Very nice! Hope to see more community driven templates for Taskade (https://taskade.com) in the future. We'd love to work together! Ping me any time [email protected]

  13. 1

    Let's go! Congrats Ben. Loved the post about hyper freelancers!

    1. 2

      Agreed. Your blog content is outstanding. Grats on the successful launch!

    2. 1

      This comment was deleted 2 months ago.

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